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iDESIGN<br />
The Free iPod + iPhone Book 4<br />
Ryoichi Mase<br />
Founder and President<br />
The iDesign Interview<br />
fh On Creating the First Rubber Case<br />
“We wanted to use [previously-developed]<br />
technology to produce a new silicone<br />
rubber product,” recalled Mase. “We started<br />
developing the silicone case, intending to<br />
provide protection that complimented the<br />
beauty of the iPod’s design.” Power Support<br />
was first to market: “our first iPod silicone<br />
cases debuted three months after the firstgeneration<br />
iPod,” and inspired numerous<br />
knock-offs as the iPod took off. “We were<br />
surprised to find that our cases were being<br />
sold under another company’s brand name.<br />
Today, we look back with pride that the<br />
silicone case we introduced has helped<br />
create such a large accessory market.”<br />
li Innovations in Protective Film<br />
Often overlooked, Mase’s wheel protector<br />
is still the world’s best. “Manufacturing 3-D<br />
Click Wheel demands very high technology,”<br />
Mase said. “The process is being protected<br />
with a patent. The current model has a<br />
larger backing that easily peels away from<br />
the film, and the special silicone adhesion<br />
makes bubble-free adhesion easy.”<br />
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