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iDESIGN<br />
The Free iPod + iPhone Book 4<br />
Creating Earphone Fashion<br />
Realizing that headphone makers didn’t<br />
understand the iPod’s lifestyle appeal, V-Moda<br />
created colorful, populist $100 Vibe earphones.<br />
Once Apple released the colorful,<br />
metallic iPod mini, iPod sales kicked<br />
into overdrive; colored add-ons became<br />
increasingly common, but few companies<br />
experimented with headphones. Following<br />
the lead of Japan’s Audio Technica, which<br />
released mini-matching earbuds, V-Moda<br />
first tried its hand at polished metal parrots<br />
of Apple’s iPod Earphones called Remix<br />
M-Class, then multi-colored plastic Sonyalikes<br />
called Bass Freqs. But when it came<br />
up with a thoroughly novel design, the<br />
$100 Vibe, everyone took notice. Vibe<br />
debuted in four colors - a chrome and<br />
black Flashback Chrome, matte light olive<br />
and black Gunmetal Gray, red and black<br />
Red Roxx, and the gold, red, and brown<br />
La Mocha. Each was made from metal,<br />
yet felt light, and came with rubber tips<br />
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