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Download - iLounge

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iDESIGN<br />

The Free iPod + iPhone Book 4<br />

Clear Vision, Consistent Execution<br />

Other companies invented the iPod’s first clock<br />

radios and speakers, but XtremeMac’s pure, iconic<br />

versions were the most like Apple’s own designs.<br />

Dozens of companies have released<br />

iPod-ready speakers and clocks, but<br />

no one has riffed on Apple’s style as<br />

successfully as XtremeMac. Luna, the<br />

company’s first clock radio, emerged<br />

many moons after iHome created the<br />

market with its successful iH5, but<br />

XtremeMac’s styling was so beautiful<br />

and befitting the iPod that it seemed<br />

worthy of its $150 price - a $50<br />

premium over comparable iHomes. The<br />

little touches, such as speakers hidden<br />

behind a black mesh grille, chrome<br />

dials, and a polished contrasting white<br />

top, were designed to evoke a “yinyang”<br />

theme, the company explained.<br />

A highly sophisticated alarm clock,<br />

backed by an unusually good LCD<br />

screen, menu system, and simple<br />

controls, made Luna an <strong>iLounge</strong> editors’<br />

54

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