You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
iDESIGN<br />
The Free iPod + iPhone Book 4<br />
Clear Vision, Consistent Execution<br />
Other companies invented the iPod’s first clock<br />
radios and speakers, but XtremeMac’s pure, iconic<br />
versions were the most like Apple’s own designs.<br />
Dozens of companies have released<br />
iPod-ready speakers and clocks, but<br />
no one has riffed on Apple’s style as<br />
successfully as XtremeMac. Luna, the<br />
company’s first clock radio, emerged<br />
many moons after iHome created the<br />
market with its successful iH5, but<br />
XtremeMac’s styling was so beautiful<br />
and befitting the iPod that it seemed<br />
worthy of its $150 price - a $50<br />
premium over comparable iHomes. The<br />
little touches, such as speakers hidden<br />
behind a black mesh grille, chrome<br />
dials, and a polished contrasting white<br />
top, were designed to evoke a “yinyang”<br />
theme, the company explained.<br />
A highly sophisticated alarm clock,<br />
backed by an unusually good LCD<br />
screen, menu system, and simple<br />
controls, made Luna an <strong>iLounge</strong> editors’<br />
54