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hk On Power Support’s Origins and Japanese Heritage
“We have been Macintosh users since 1987, when the Mac II
was introduced, and we truly are Macintosh lovers, just as many
people are,” Mase told us, explaining the company’s creation. “In
1994, we started to make accessories for our beloved Macs, and
when the iPod was introduced we naturally wanted to extend
our devotion to the iPod.” Originally, the company released
rubber and plastic cases, but expanded its offerings with
complex fabric cases developed by Miyavix. “Using traditional
kimono textiles is popular in Japan, but using it to envelop such
a sleek modern device was intriguing. We were so pleased that
sharing our traditional culture has been so well received in the
U.S.A.,” said Mase. “We feel great design translates universally and
enjoy sharing Japanese aesthetics, so we are very pleased by the
positive response we have received. As for our heritage, we look
at ourselves as citizens of the world and share the same dreams
to expand in an ethical, moral and ecological way.”
i Where Did the Silicone Jacket Come From?
AirPad, the company’s silicone mouse pad, inspired Silicone
Jacket. “In order to achieve the best mouse movement, we have
been manufacturing this with very high technology, time and
effort,” explained Mase. Though overlooked by some users, the
AirPad series offers smooth, quiet mouse motion and stability
in a given location on the pad, as well as pad stability and stain
resistance. “This is the origin of our products, so we wish people
could try it at least once.”
hhi Detail-focused minimalism
Competitors (shown) often cheapen
or complicate their iPod cases; why
doesn’t Power Support follow? “We
go back to our original love of the
Mac, mindful that we complement
Apple’s simple beauty. We strive
to make our case stand out with
careful implemation of details and
use the best, innovative materials.”
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