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iDESIGN<br />
The Free iPod + iPhone Book 4<br />
Darren Hoffman<br />
VP, Creative Services<br />
Travis Read<br />
Industrial Design Manager<br />
The iDesign Interview<br />
fh Designing a Cool Clock Radio<br />
“My goal was to create the sleekest iPod<br />
alarm clock available,” said Read. “I wanted<br />
this design to tie in to our product line<br />
but I also wanted it to stand apart from<br />
the crowd; a design that used the least<br />
amount of buttons, but provided the<br />
most functionality, which was not an easy<br />
task. So, I came up with the idea of using<br />
four knobs that looked more like a design<br />
feature than typical buttons.” XtremeMac<br />
also “worked to find the perfect display, as<br />
we wanted a very strong black background<br />
and many displays have a blue tint,” as well<br />
as “speakers that would be better than the<br />
competition.” The hard work paid off.<br />
li Redesigning the Cool Clock Radio<br />
Luna X2 “has a similar face and dials,”<br />
explained Hoffman, “but more refined<br />
edges and a smaller footprint. We went with<br />
a matte black finish and chrome accents to<br />
better match the newer iPod(s) and iPhone.”<br />
Luna Voyager, a thinner, portable model,<br />
was still in design stages when last we saw<br />
it, and may or may not be released.<br />
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