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The Free iPod + iPhone Book 4<br />
iDESIGN<br />
Voice Memo menu that enabled the<br />
iPod to record and play back hours<br />
of monaural, dictation-quality audio<br />
- the reason Belkin internally referred<br />
to the device as “Dictaphone” before<br />
release. Belkin would follow this with<br />
a Universal Microphone Adapter, a<br />
flexible wand-like microphone called<br />
TuneTalk, and eventually a bottomattaching<br />
stereo mic called TuneTalk<br />
Stereo. None received as much attention<br />
from Apple as the Voice Recorder,<br />
but Belkin continued to benefit from<br />
good luck and subtle Apple backing,<br />
getting each product into stores before<br />
competitors could finish similar designs.<br />
The other Apple-backed accessory,<br />
Media Reader, was a glossy white card<br />
reader designed to transfer a digital<br />
camera’s photos to the iPod’s hard<br />
disk. Backed by Photo Import, another<br />
hidden menu, Media Reader copied<br />
images from CompactFlash, SD and<br />
other memory cards, storing them<br />
in an iPod data folder that could be<br />
accessed on your computer. But due<br />
to iPod and other limitations, the $100<br />
Media Reader and an $80 sequel, Digital<br />
Camera Link, ran off of battery power,<br />
slowly, and soon struggled with everlarger<br />
images and memory cards. Apple<br />
eventually released a cheaper iPod<br />
Camera Connector, eliminating the need<br />
for competing devices, yet the Media<br />
Reader and Voice Recorder had left no<br />
question: even Apple sometimes needs<br />
backing from partners. Having the right<br />
designers and technology are the keys.<br />
1 The original Voice<br />
Recorder for iPod.<br />
2 TuneTalk, a<br />
microphone with<br />
foam windscreen.<br />
3 Voice Recorder,<br />
activating the iPod’s<br />
Voice Memo menu.<br />
4 Media Reader, the<br />
iPod’s first digital<br />
photo transfer<br />
accessory.<br />
5 Photo Import,<br />
Apple’s customdesigned<br />
iPod<br />
menu, evolved<br />
over time to show<br />
thumbnails of<br />
images on a color<br />
iPod display.<br />
6 TuneTalk Stereo.<br />
1 3 5<br />
2 4 6<br />
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