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iDESIGN<br />
The Free iPod + iPhone Book 4<br />
Cases, Carefully Considered<br />
Before there were thousands of iPod cases, Japan’s<br />
Miyavix and Power Support were the first to mold<br />
silicone rubber to fit Apple’s digital music players.<br />
42<br />
While it’s impossible to say with a<br />
straight face that there would never<br />
have been an iPod case industry without<br />
the pioneering work of Kyoto-based<br />
Miyavix and Tokyo’s Power Support,<br />
it’s unquestionably true that these<br />
companies - creators of the iPod’s first<br />
silicone rubber case, Silicone Jacket<br />
- have inspired the work of countless<br />
others over the years. Within mere<br />
months after its debut in a plain, frosted<br />
white color, Silicone Jacket was cloned<br />
in blue as DLO’s “Aqua Jam Jacket,” and<br />
used as the starting point for early iSkin<br />
cases. But the Silicone Jackets, made<br />
from nearly impervious surgical-grade<br />
rubber and eventually bolstered by packedin<br />
protective screen- and wheel-covering<br />
films, evolved. Power Support introduced<br />
new versions, including the amazing Square<br />
Type, which transformed iPod minis and<br />
iPod nanos into ice cube-like boxes, as<br />
well as clear, opaque, and lightly colored<br />
options for other iPod models. Pricier<br />
than increasingly widespread Chinese<br />
knock-offs and unabashedly Japanese in<br />
their minimalist, unadorned execution,<br />
the Silicone Jackets continued to win<br />
fans despite the growing diversity and<br />
availability of wilder, multi-colored rubber<br />
skins. However, Power Support and Miyavix<br />
weren’t sitting still: they had other ideas.
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