Waste not want not - States Assembly
Waste not want not - States Assembly
Waste not want not - States Assembly
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that only 7% of the public identify waste as an<br />
important environmental issue. 47 There is also a<br />
lack of public acceptance that they must do<br />
more to tackle waste, for example, by buying<br />
more recycled goods and participating in<br />
schemes to recycle waste. 48 There is a good<br />
deal of misunderstanding about waste, and the<br />
role of industry and households in tackling it is<br />
<strong>not</strong> widely recognised.<br />
Box 5: MORI research into public attitudes towards recycling and<br />
waste management 49<br />
MORI research found a number of barriers to public awareness of waste. For example:<br />
●<br />
●<br />
●<br />
●<br />
●<br />
only around half of households with a kerbside collection scheme are aware that this is<br />
available to them;<br />
one in three do <strong>not</strong> feel informed about which materials can and can<strong>not</strong> be recycled;<br />
two in five do <strong>not</strong> know where to recycle locally;<br />
two in three do <strong>not</strong> feel informed enough about incineration as an option; and<br />
there are particular information barriers regarding composting (i.e. how to compost).<br />
Public acceptance of personal responsibility for waste varies considerably across MORI’s research.<br />
What is clear is that where the public perceives other parties to be inactive in promoting<br />
recycling (the Government, manufacturers, retailers etc.) they tend to lay the blame elsewhere. 50<br />
4.18 There are many waste ‘myths’ (see Box 6).<br />
For example, the vast majority of households<br />
think they pay more for waste management than<br />
is actually the case. The majority of people believe<br />
that around £200 per year of Council Tax is spent<br />
on waste management and almost a third think<br />
they pay over £260. 51 The reality – as <strong>not</strong>ed<br />
above – is closer to £50 per household per year.<br />
Box 6: Common waste ‘myths’… and what the MORI research<br />
revealed about the issue 52<br />
Myth: The majority of people in the UK recycle their waste…<br />
Reality: 85% of the UK population say that they recycle waste 53 – if 85% of people did recycle<br />
everything that it is currently possible to recycle on a regular basis – and sufficient markets were<br />
found – this would translate into a national recycling rate of 45%. It is 12%.<br />
47<br />
MORI research for SU op cit. 7% awareness without prompting. However, when prompted, this figure rose to 34%<br />
WASTE NOT, WANT NOT<br />
48<br />
ENCAMS quantitative national study involving 1,000 respondents. 20% of respondents were put off from recycling because they<br />
<strong>want</strong>ed a tidy home; 23% felt that councils and retailers ought to be doing more to recycle; 14% said they were too busy to recycle.<br />
The report concluded that a convenient doorstep recycling collection service taking into account residents’ needs was crucial.<br />
ENCAMS <strong>Waste</strong> Segmentation Report, (November 2002) is available at www.encams.org<br />
49<br />
MORI quantitative research compiled for the SU, including Recycling and packaging from the domestic waste stream (MORI 1999),<br />
<strong>Waste</strong> management in Leicestershire, (MORI 2002) together with original focus group research<br />
50<br />
MORI focus group in Kettering, (September 2002)<br />
51<br />
<strong>Waste</strong> Watch 1999 What people think about waste and MORI survey for the Environmental Services Association quoted in ESA’s<br />
Resource Management and Recovery fortnightly magazine, (issue 6, 6 September 2002). See also MORI qualitative research for the SU,<br />
September 2002 op cit<br />
52<br />
MORI Public Attitudes Towards Recycling and <strong>Waste</strong> Management Research for the SU op cit<br />
53<br />
<strong>Waste</strong> Watch 1999 What people think about waste<br />
36