Scania annual report 2003
Scania annual report 2003
Scania annual report 2003
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Deliveries of <strong>Scania</strong> trucks<br />
in western Europe<br />
Units<br />
40,000<br />
30,000<br />
20,000<br />
10,000<br />
0<br />
94 95 96 97 98 99 00 01 02 03<br />
Total registrations of trucks above<br />
16 tonnes in western Europe<br />
Units<br />
250,000<br />
200,000<br />
150,000<br />
100,000<br />
50,000<br />
0<br />
94 95 96 97 98 99 00 01 02 03<br />
Market shares, trucks above 16 tonnes in western Europe<br />
%<br />
30<br />
25<br />
20<br />
15<br />
10<br />
Volvo<br />
MAN<br />
Mercedes-Benz<br />
<strong>Scania</strong><br />
Renault<br />
REGISTRATIONS OF TRUCKS<br />
above 16 tonnes <strong>2003</strong> 2002 2001<br />
Central and eastern Europe 1<br />
total 21,403 18,202 16,763<br />
of which <strong>Scania</strong> 3,827 2,993 2,407<br />
Russia 2 2,157 1,863 1,415<br />
of which <strong>Scania</strong> 837 716 371<br />
Poland 5,361 3,736 3,327<br />
of which <strong>Scania</strong> 893 514 528<br />
Czech Republic 3,341 3,773 3,363<br />
of which <strong>Scania</strong> 566 588 555<br />
Hungary 2,436 2,004 1,551<br />
of which <strong>Scania</strong> 362 218 154<br />
1 Estimate.<br />
2 Imported new trucks from Europe, Japan and the US,<br />
estimate.<br />
Buses in Europe<br />
At the Bus World international trade fair in<br />
Belgium, <strong>Scania</strong> received the bus industry’s<br />
most prestigious award, Coach of the<br />
Year 2004.<br />
Excellent fuel consumption and handling,<br />
good passenger comfort and attractive<br />
design were characteristics that<br />
helped the <strong>Scania</strong> Irizar PB tourist coach<br />
win this award.<br />
The total market for heavy buses in<br />
Europe declined by 5.4 percent during<br />
<strong>2003</strong>. However, <strong>Scania</strong>’s bus and coach<br />
sales showed positive growth in several<br />
important markets, and total sales were<br />
the best ever in western Europe. <strong>Scania</strong>’s<br />
market share rose to 9.6 percent.<br />
The largest single market in Europe<br />
was Great Britain, closely followed by<br />
Spain. Great Britain’s sales more than<br />
doubled and <strong>Scania</strong>’s market share rose<br />
to above 14 percent. The greatest<br />
successes were achieved in the city bus<br />
segment, where a new double-decker<br />
concept was unveiled during the year.<br />
<strong>Scania</strong>’s bus sales in Italy, one of<br />
Europe’s largest bus markets, remained<br />
strong during the year and market share<br />
rose. <strong>Scania</strong>’s marketing efforts in Italy<br />
over the past few years have resulted in<br />
higher sales.<br />
DAF<br />
Iveco<br />
5<br />
89<br />
90<br />
91<br />
Mercedes<br />
MAN<br />
92<br />
93<br />
94<br />
<strong>Scania</strong><br />
Renault<br />
95<br />
96<br />
97 98<br />
Volvo<br />
Iveco<br />
99<br />
00<br />
DAF<br />
01<br />
02<br />
03<br />
ANNUAL REPORT <strong>2003</strong> 38
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