PBS brand guide - WGBH

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Our <strong>brand</strong> experience Rich and multi-faceted • Immersive and interactive • Surprising, new or unexpected • Contemporary and forward-thinking • Smart without being pretentious • Grounded in truth and integrity • Invitational and engaging • Spirited and energetic • 12
Building Blocks 13
Page 1 and 2: Brand Guide version 1.10
Page 3 and 4: The PBS family of brands Our brand
Page 5 and 6: Who We Are 5
Page 7 and 8: Our values We… • Are open to ne
Page 9 and 10: Our Brand 9
Page 11: Our brand Our brand is filled with
Page 15 and 16: Be more ® Be more says it all. Be
Page 17 and 18: Be more anywhere Include the ® leg
Page 19 and 20: Magenta Our colors Blue Orange Gree
Page 21 and 22: Our logo Circle Graphic The PBS log
Page 23 and 24: Design Considerations Do not alter,
Page 25 and 26: Talking to consumers It’s importa
Page 27 and 28: 1. Take them places Transport the a
Page 29 and 30: 1. Take them places 2. Consider str
Page 31 and 32: 1. Take them places 2. Consider str
Page 33 and 34: 1. Dive right in Invite the audienc
Page 35 and 36: 1. Dive right in 2. Awaken the audi
Page 37 and 38: 1. Dive right in 2. Awaken the audi
Page 39 and 40: Creative checklist Looking for a qu
Page 41 and 42: Dig deeper PBS Logo Use Guidelines

PBS brand guide - WGBH

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