PBS brand guide - WGBH
PBS brand guide - WGBH
PBS brand guide - WGBH
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1. Dive right in<br />
Invite the audience<br />
right into the experience<br />
Immerse people in the <strong>PBS</strong> experience with<br />
your writing. Rather than traditional descriptions,<br />
favor a “you are there” approach. Our<br />
viewers want to go beyond “watching TV,” so<br />
deliver written communications that reflect a<br />
deeper level of engagement.<br />
2. Awaken the audience<br />
3. Share the experience<br />
4. A journey of the heart and mind<br />
5. Shake off the past<br />
6. Leverage your experience<br />
<strong>PBS</strong> Fall<br />
Season<br />
Highlights<br />
In The Story of India, a six-part<br />
series, British historian Michael Wood<br />
presents the world’s oldest civilization<br />
and largest democracy.<br />
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Fall<br />
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Discover The Story of India like never<br />
before as you embark on a journey<br />
of sights and sounds with historian<br />
Michael Wood. This landmark series<br />
surrounds you with India’s wonders<br />
and incredible richness.<br />
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Original<br />
(traditional)<br />
33<br />
Refined (experiential)
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