PBS brand guide - WGBH
PBS brand guide - WGBH
PBS brand guide - WGBH
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Our logo<br />
Circle Graphic<br />
The <strong>PBS</strong> logo is our calling card –<br />
a visual mark that represents our<br />
<strong>brand</strong> and everything it stands for. It<br />
is immediately recognizable by all types<br />
of audiences and delivers incredible <strong>brand</strong><br />
equity in just seconds.<br />
Wordmark<br />
The <strong>PBS</strong> logo contains<br />
three elements:<br />
• A circle with three profiles<br />
inside (the “circle graphic”)<br />
• The letters <strong>PBS</strong> (the “wordmark”)<br />
• A legal registration symbol (®)<br />
Legal Registration Symbol<br />
These three elements combined<br />
make the logo and should always<br />
appear as one.*<br />
The <strong>PBS</strong> logo must always stand on its own, apart from any<br />
other logos in an execution, and may not be incorporated into<br />
or connected to any other graphic.<br />
21<br />
*On air, the <strong>PBS</strong> logo may appear without<br />
the legal registration symbol.
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