PBS brand guide - WGBH
PBS brand guide - WGBH
PBS brand guide - WGBH
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Be more anywhere<br />
Include the ® legal symbol<br />
in any creative execution,<br />
and in the first appearance<br />
of the line in copy.<br />
Be more as a<br />
headline or tagline<br />
Always use a capital “B”<br />
and a lowercase “m.”<br />
Be more in copy<br />
Follow traditional rules of<br />
capitalization and always use<br />
the present tense.<br />
Be more with a proper noun<br />
Proper nouns following Be more should<br />
begin with an uppercase letter.<br />
17
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