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PBS brand guide - WGBH

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Tuesday<br />

1. Dive right in<br />

2. Awaken the audience<br />

Use evocative<br />

language to<br />

involve them<br />

Draw your audience in and get them<br />

thinking for themselves with evocative,<br />

engaging language. <strong>PBS</strong> opens people<br />

up to new possibilities; we don’t tell<br />

people how to think. So, invite your<br />

readers or listeners to get involved<br />

with questions, open-ended concepts<br />

and stimulating ideas.<br />

3. Share the experience<br />

4. A journey of the heart and mind<br />

5. Shake off the past<br />

6. Leverage your experience<br />

5 pm Nam Pretium<br />

Edissit, corecab orepratur<br />

aspides suntiunt fuga. Ut<br />

pa iunt quia voloresti tem<br />

qui volupore rspi rae earum<br />

quiae plignam autam.<br />

6 pm Maecenas Congue<br />

Erat sit amet est ultrices<br />

tristique. Integer vitae mi<br />

pharetra est hendrerit luctus.<br />

Vivamus accumsan feugiat<br />

lacus, sit amet hendrerit<br />

ipsum rutrum non hend.<br />

7 pm GARDEN STORY<br />

The roles that gardens play<br />

in mankind’s life range from<br />

teacher, muse, and healer<br />

to public park, community<br />

catalyst, and protector of the<br />

planet, inspiring this innovative<br />

series to explore gardens<br />

around the globe. Garden<br />

Story devotes episodes to<br />

fascinating examples.<br />

WXYZ January Program Guide<br />

Original (explanatory)<br />

Tuesday<br />

8 pm Velit Tortor<br />

Erat sit amet est ultrices tristique. Integer vitae<br />

mi pharetra est hendrerit luctus. Vivamus accumsan<br />

feugiat lacus, sit amet hendrerit ipsum rutrum<br />

non hend.<br />

5 pm Nam Pretium<br />

Edissit, corecab orepratur<br />

aspides suntiunt fuga. Ut<br />

m<br />

Erat sit<br />

pa<br />

amet<br />

iunt<br />

est<br />

quia<br />

ultrices<br />

voloresti<br />

tristique.<br />

tem<br />

Integer vitae<br />

s<br />

mi pharetra<br />

qui volupore<br />

est hendrerit<br />

rspi rae<br />

luctus.<br />

earum<br />

Vivamus accumsan<br />

feugiat<br />

n<br />

quiae<br />

lacus,<br />

plignam<br />

sit<br />

autam.<br />

amet hendrerit ipsum rutrum<br />

non hend.<br />

9 pm Velit Tortor<br />

6 pm Maecenas Congue<br />

10 pm Ornare Erat sit Felis amet est ultrices<br />

m<br />

Velit hendrerit tristique. pretium Integer dignissim, vitae mi metus nulla interdum<br />

pharetra neque, hendrerit est hendrerit ornare luctus. felis quam mollis<br />

s<br />

n<br />

lectustincidunt Vivamus enim. accumsan Nam feugiat et velit tortor, ac consequat<br />

lacus, orci. sit amet hendrerit<br />

ipsum rutrum non hend.<br />

11 pm Hendrerit Luctus<br />

7 pm GARDEN STORY<br />

te<br />

Erat sit amet est ultrices tristique. Integer vitae<br />

le<br />

mi pharetra How can est gardens hendrerit transform luctus. Vivamus accumsan<br />

feugiat our lives lacus, and sit strengthen amet hendrerit our ipsum rutrum<br />

s<br />

non hend. communities? This innovative<br />

series takes you into inspirational<br />

gardens across the<br />

E<br />

11 pm H<br />

country and introduces you to<br />

m<br />

the gardeners, advocates and<br />

s<br />

everyday citizens who protect<br />

n<br />

and celebrate them each day.<br />

You’ll never look at gardens<br />

the same way again.<br />

WXYZ January Program Guide<br />

Refined (evocative)<br />

8 pm V<br />

E<br />

9 pm V<br />

E<br />

10 pm O<br />

V<br />

34

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