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PBS brand guide - WGBH

PBS brand guide - WGBH

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Setting<br />

us apart<br />

Everything we do is informed by<br />

the promise of our <strong>brand</strong>. Our work<br />

expresses our <strong>brand</strong> attitude and<br />

gives people a rich <strong>PBS</strong> experience.<br />

One way to make sure we’re delivering<br />

a <strong>PBS</strong> experience is by using the building<br />

blocks of our <strong>brand</strong> — our tagline, our visual<br />

identity, our logo. When thoughtfully designed<br />

and consistently used, these are invaluable<br />

assets. They can set <strong>PBS</strong> apart from other <strong>brand</strong>s<br />

and help us reinforce who we are to our audiences.<br />

14<br />

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