PBS brand guide - WGBH

More documents

Recommendations

Info

Our look Our visual identity draws you into the PBS experience, using color, images, typography, logos and graphics to set us apart and reinforce who we are. PBS Multiplatform Brand Package PBS has created a new visual identity package based on extensive consumer research that shows why people value and support their PBS stations. This package includes more than 630 turn-key on-air, online and print elements for you to use to bring the brand the life. You’ll find a complete guide on how to use the Brand Package on PBS Connect. 18 Exploring color and typography.
Magenta Our colors Blue Orange Green 19
Page 1 and 2: Brand Guide version 1.10
Page 3 and 4: The PBS family of brands Our brand
Page 5 and 6: Who We Are 5
Page 7 and 8: Our values We… • Are open to ne
Page 9 and 10: Our Brand 9
Page 11 and 12: Our brand Our brand is filled with
Page 13 and 14: Building Blocks 13
Page 15 and 16: Be more ® Be more says it all. Be
Page 17: Be more anywhere Include the ® leg
Page 21 and 22: Our logo Circle Graphic The PBS log
Page 23 and 24: Design Considerations Do not alter,
Page 25 and 26: Talking to consumers It’s importa
Page 27 and 28: 1. Take them places Transport the a
Page 29 and 30: 1. Take them places 2. Consider str
Page 31 and 32: 1. Take them places 2. Consider str
Page 33 and 34: 1. Dive right in Invite the audienc
Page 35 and 36: 1. Dive right in 2. Awaken the audi
Page 37 and 38: 1. Dive right in 2. Awaken the audi
Page 39 and 40: Creative checklist Looking for a qu
Page 41 and 42: Dig deeper PBS Logo Use Guidelines

PBS brand guide - WGBH

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?