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PBS brand guide - WGBH

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Our look<br />

Our visual identity draws you into<br />

the <strong>PBS</strong> experience, using color, images,<br />

typography, logos and graphics to set us<br />

apart and reinforce who we are.<br />

<strong>PBS</strong> Multiplatform Brand Package<br />

<strong>PBS</strong> has created a new visual identity package<br />

based on extensive consumer research that shows<br />

why people value and support their <strong>PBS</strong> stations.<br />

This package includes more than 630 turn-key<br />

on-air, online and print elements for you to use<br />

to bring the <strong>brand</strong> the life.<br />

You’ll find a complete <strong>guide</strong> on how to use the<br />

Brand Package on <strong>PBS</strong> Connect.<br />

18<br />

Exploring color<br />

and typography.

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