PBS brand guide - WGBH
PBS brand guide - WGBH
PBS brand guide - WGBH
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1. Take them places<br />
2. Consider strength in letters<br />
3. Show our true colors<br />
4. Worth a<br />
thousand words<br />
Let imagery speak<br />
for the <strong>brand</strong><br />
Choose video clips and still photographs<br />
that are inviting and immersive. Avoid<br />
staged shots that seem inauthentic or<br />
expected in favor of images that capture<br />
a real moment and put our audience in<br />
with the action.<br />
5. Give them room to breathe<br />
Original (staged)<br />
Refined (immersive)<br />
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