PBS brand guide - WGBH

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Our target audience The PBS target audience is made up of people from all parts of the country, of all races, education levels and professions. What unites them is how they relate to the world. They share an adventurous spirit and believe life is an exciting journey with never-ending opportunities to learn and grow. The PBS they know and love is all about discovering new things — about the world, about themselves, about their community. And they especially appreciate that we bring unexpected ideas, independent perspectives and enriching experiences, not to just a privileged few, but to everyone throughout the country. Our goal is to attract new people to PBS, especially adults between 40–64 years old who fit the profile above. These men and woman are in a stage of life where they are experiencing new-found freedom and feeling a powerful urge to explore new territory. They offer the most potential for increased viewership, and financial and emotional support. Of course, we have other vital stakeholders. It’s important to present a clear, consistent brand to them as well. So, keep what you learn from this guide in mind when working with funders, policy makers, board members, staff, educators and community partners. 8
Our Brand 9
Page 1 and 2: Brand Guide version 1.10
Page 3 and 4: The PBS family of brands Our brand
Page 5 and 6: Who We Are 5
Page 7: Our values We… • Are open to ne
Page 11 and 12: Our brand Our brand is filled with
Page 13 and 14: Building Blocks 13
Page 15 and 16: Be more ® Be more says it all. Be
Page 17 and 18: Be more anywhere Include the ® leg
Page 19 and 20: Magenta Our colors Blue Orange Gree
Page 21 and 22: Our logo Circle Graphic The PBS log
Page 23 and 24: Design Considerations Do not alter,
Page 25 and 26: Talking to consumers It’s importa
Page 27 and 28: 1. Take them places Transport the a
Page 29 and 30: 1. Take them places 2. Consider str
Page 31 and 32: 1. Take them places 2. Consider str
Page 33 and 34: 1. Dive right in Invite the audienc
Page 35 and 36: 1. Dive right in 2. Awaken the audi
Page 37 and 38: 1. Dive right in 2. Awaken the audi
Page 39 and 40: Creative checklist Looking for a qu
Page 41 and 42: Dig deeper PBS Logo Use Guidelines

PBS brand guide - WGBH

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