Complete Volume - Institute of Business Management

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Language Barrier in Rice Trade with the Arab World Case Study Most of the exporters communicate with their traders both directly and indirectly. 9- Discrimination Faced By Exporters due to Inability to Communicate in the Arabic The exporters were asked if they are faced with any sort of discrimination for not knowing the native language. 85% of the exporters said that they did not face any discrimination for not knowing the native language, but 15% of the exporters did say that they are faced with discrimination and they do suffer in the business. 10- Preferred Language of Communication Question 10 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Arabic Urdu English French PAKISTAN BUSINESS REVIEW JULY 2010 408
Case Study Language Barrier in Rice Trade with the Arab World Although 85% of the sampled exporters said that they are not faced with any sort of discrimination for not knowing Arabic, when they were asked in what language does the businessmen in the Arab world prefer to communicate, 84% of the exporters said Arabic and 14% said English. This shows that even if there is no need to learn or communicate in the native language, the Arab businessmen still prefer their own language, and would trade more with the businessmen who can communicate in Arabic as they would be more comfortable working with them. 11- Monetary Effect of Language Barrier The exporters were asked if they are affected in monetary terms by this inability to communicate in Arabic, 60% of the exporters were of the opinion that they are not affected in monetary terms as they are exporting good quality rice and, in the business world, quality of rice is what’s causing the traders to do business with them despite of the language barrier. But 40% were of the opinion that it does affect them or sometimes it does matter and some of them have learned Arabic for the same reason that they don’t want this language barrier to affect their business. 409 PAKISTAN BUSINESS REVIEW JULY 2010
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Research The Impact of Positive Att
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