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Language Barrier in Rice Trade with the Arab World Case Study 12- Investing in Language Skills Will Increase Trade Volumes Although most exporters are not communicating with Arab traders in their native language they do realize the fact that learning Arabic is a needed step in making the business successful. 54% of the sampled exporters were of the opinion that investing in language skills is a good step towards successful business, these exporters know that even though they are managing their business either with the help of the interpreter/translator or communicating in English with the Arab traders, but their business is getting affected by this as the Arab traders does take this language barrier into consideration when dealing with them. Thus most exporters do believe that investing in language skills can earn them more profits and increase their trade volumes. 13- Arab Language as a Means to Establish Linkages with the Arab World in International Trade. PAKISTAN BUSINESS REVIEW JULY 2010 410
Case Study Language Barrier in Rice Trade with the Arab World When asked if Arabic language has become a necessity for establishing linkages with the Arab world in international trade, most of the exporters i.e. 64% were of the opinion that Arabic is not a necessity and linkages are and can be established without it. However, 36% of the exporters did believe that Arabic plays a vital role in establishing international trade relations with the Arab world. 14- Better Understanding Culture by Means of Arabic Language Question 14 60% 50% 40% 30% 20% 10% 0% Yes No The exporters know that by learning Arabic it would be helpful for them to understand the culture which in turn would help them understand the eating habits of the Arab world. This would help them do better business in the Arab world. 56% of the exporters were of the opinion that knowing the Arabic language will help them understand the Arab culture and do better business with the Arab world. 15-Facilities by Government in Improving Language Skills 411 PAKISTAN BUSINESS REVIEW JULY 2010
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