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award I<br />
Driving into the future<br />
Wellfleet Cinemas’ John Vincent explains why<br />
drive-in theaters are here to stay<br />
by Inkoo Kang<br />
John Vincent cringes when he reads doom-and-gloom predictions for the<br />
drive-in industry. As a co-owner of Wellfleet Cinemas, an indoor/outdoor<br />
hybrid theater in Cape Cod, Mass., he’s turned away enough customers<br />
from sold-out screenings to know that those apocalyptic prophecies are<br />
just plain wrong. But as president of the United Drive-In Theatre Owners<br />
Association (UDITOA), he fears that the easy narrative that journalists love to spin about<br />
drive-ins—that they’re going the way of the poodle skirt and roller-skating waitresses—will<br />
negatively impact member businesses, especially their prospects for commercial loans.<br />
—continued on page 36—<br />
34 BoxOffice ® <strong>Pro</strong> The Business of Movies may <strong>2013</strong>
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