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marquee award II<br />
susan evans offered this print by seattle<br />
artist Sarah Clementson for kickstarter<br />
visitors who pledged more than $100<br />
Essential facts about Kickstarter<br />
The most common donation amount on Kickstarter is $25.<br />
The average pledge on Kickstarter is $71.<br />
Kickstarter’s fundraising model is all-or-nothing. Fundraisers receive no<br />
money—and donor pledges are not processed—unless the goal amount<br />
is met.<br />
An astounding 44 percent of Kickstarter projects have<br />
reached their funding goals.<br />
Kickstarter applies a 5 percent fee to all campaigns. Amazon Payments<br />
levies a second fee of 3-5 percent.<br />
Even Hollywood has gotten into the Kickstarter business.<br />
<strong>Pro</strong>ducer Rob Thomas is currently raising funds<br />
for a film version of his 2004–2007 television mystery<br />
series Veronica Mars. More than 60,000 backers have<br />
pledged in excess of $4 million to date. Premiums available<br />
range from the shooting script ($10) to a speaking<br />
role in the film ($10,000—and already pledged!).<br />
Systems, which handles Kickstarter’s financial<br />
transactions, as well as a credit card to pay for<br />
the digital projectors.<br />
The Blue Mouse’s Kickstarter page finally<br />
went live on November 19, 2012—just a few<br />
days after its 89th birthday. “I put it on our<br />
Facebook page, I put it on my website, and it<br />
just took off,” says Evans. “I was sharing our<br />
story. And I would tell other people, if you<br />
can’t give, can you share our story? If you can’t<br />
give, somebody else will. Then the newspapers<br />
and TV news started contacting me and<br />
interviewing me.”<br />
The donation drive went viral. Contributions<br />
came pouring in from all over the<br />
country, as well as half a dozen foreign nations.<br />
From the start, Evans had been confident<br />
that the community pride the theater fostered<br />
and the greater outreach beyond the Tacoma<br />
area would make the Kickstarter campaign<br />
effective.<br />
But while she was ready to oversee a successful<br />
fundraiser, Evans was utterly unprepared<br />
for how that success would make her<br />
feel. “It just became emotional,” she explains.<br />
“Within minutes of me posting it online, all<br />
I could do was cry. Within the first 12 hours,<br />
(continued on page 42)<br />
40 BoxOffice ® <strong>Pro</strong> The Business of Movies may <strong>2013</strong>
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