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BoxOffice® Pro - May 2013

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ig picture > iron man 3<br />

“Let’s face it—this is not the worst<br />

thing you’ve caught me doing.”<br />

—Tony Stark to Pepper Potts<br />

Iron Man (2008)<br />

2<br />

How did The Avengers raise the bar as far as<br />

action sequences for Iron Man 3?<br />

There’s people who are, strangely, smarter than<br />

me making these decisions, I’m told. The funny<br />

thing is, Iron Man 3 is simultaneously a much<br />

smaller storytelling style, but it also feels that way<br />

personally. I’m not on the mountaintop with Thor<br />

and Loki in Cleveland—I mean New York—with<br />

Cap and Black Widow and Hawkeye and all that.<br />

I’m in every second of every action scene in this<br />

movie. I’ve never done so much action in my life.<br />

The scope feels really, really big. I think Marvel’s<br />

intention is to defy expectations again.<br />

3<br />

Did you have any trepidation about coming<br />

back to this character for the fourth time?<br />

I was kinda looking forward to it. I don’t want<br />

to say “kinda.” That’s tepid. You know that thing<br />

of it’s spring break or summer or winter and you<br />

have these plans? You want to go to Sedona, right?<br />

This is, to me, the kind of grab-bag wish list of<br />

things we’ve always wanted to do and haven’t had<br />

the chance. I put so much onus on Iron Man 3.<br />

Iron Man 3 was supposed to answer all the questions<br />

for the audience, cure all my uncomfortable<br />

moments in the past playing this character, and<br />

get in every idea that fell by the wayside in the last<br />

three movies. Then we shot the movie, and I feel<br />

like there’s still a number of other things we have<br />

to do.<br />

90 BoxOffice ® <strong>Pro</strong> The Business of Movies may <strong>2013</strong>

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