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ig picture > iron man 3<br />
5<br />
We saw Tony Stark go through<br />
a lot in The Avengers. How did<br />
the events of that movie wind up<br />
changing him for this one?<br />
The combined<br />
worldwide gross<br />
for Downey Jr.’s<br />
Iron Man and<br />
Sherlock Holmes<br />
franchises is<br />
$2,276,984,650<br />
Well, we had to do something, you<br />
know? I thought, “Isn’t it odd that<br />
he had this experience? And why was<br />
he suddenly just in New York for one<br />
summer?” We know why he was there:<br />
Stark Tower. But what he was doing<br />
there really was building an architect<br />
for a third-act set piece. I wanted him<br />
back home, and I thought, “What if<br />
that happened to any of us—wouldn’t<br />
we be a little tripped out? You’d be<br />
watching your back.” Then I thought<br />
about this 21st-century reality and<br />
kind of oddball zeitgeist of America<br />
and terrorism and all the weirdo stuff<br />
that this country seems to generate<br />
and co-create. So I thought I should be<br />
a little freaked out.<br />
6<br />
There’s a sense in this film that<br />
Stark’s pride gets in the way, like<br />
when he taunts the Mandarin and<br />
gives out his home address.<br />
I know. It’s that problem too where<br />
you’re like, “What are you going to do<br />
about it?” If you’re a little bit traumatized,<br />
you become a little more reactive,<br />
right?<br />
92 BoxOffice ® <strong>Pro</strong> The Business of Movies may <strong>2013</strong>