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BoxOffice® Pro - May 2013

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ig picture > iron man 3<br />

5<br />

We saw Tony Stark go through<br />

a lot in The Avengers. How did<br />

the events of that movie wind up<br />

changing him for this one?<br />

The combined<br />

worldwide gross<br />

for Downey Jr.’s<br />

Iron Man and<br />

Sherlock Holmes<br />

franchises is<br />

$2,276,984,650<br />

Well, we had to do something, you<br />

know? I thought, “Isn’t it odd that<br />

he had this experience? And why was<br />

he suddenly just in New York for one<br />

summer?” We know why he was there:<br />

Stark Tower. But what he was doing<br />

there really was building an architect<br />

for a third-act set piece. I wanted him<br />

back home, and I thought, “What if<br />

that happened to any of us—wouldn’t<br />

we be a little tripped out? You’d be<br />

watching your back.” Then I thought<br />

about this 21st-century reality and<br />

kind of oddball zeitgeist of America<br />

and terrorism and all the weirdo stuff<br />

that this country seems to generate<br />

and co-create. So I thought I should be<br />

a little freaked out.<br />

6<br />

There’s a sense in this film that<br />

Stark’s pride gets in the way, like<br />

when he taunts the Mandarin and<br />

gives out his home address.<br />

I know. It’s that problem too where<br />

you’re like, “What are you going to do<br />

about it?” If you’re a little bit traumatized,<br />

you become a little more reactive,<br />

right?<br />

92 BoxOffice ® <strong>Pro</strong> The Business of Movies may <strong>2013</strong>

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