Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
marquee<br />
award II<br />
MIGHTY MOUSE<br />
Manager Susan Evans shares the ecstatic highs—and<br />
unexpected hardships—of her Kickstarter experience<br />
by Inkoo Kang<br />
Susan Evans has a mission. As the long-time manager of the 89-year-old<br />
Blue Mouse Theatre in Tacoma, Wash., she intends to make sure the historic<br />
single-screener enjoys an uninterrupted century of film exhibition.<br />
Evans recently gave the Blue Mouse new life by shepherding it through<br />
the do-or-die challenge of digital conversion. Raising nearly $85,000 on<br />
the website Kickstarter was the biggest challenge of her career—and the most rewarding.<br />
38 BoxOffice ® <strong>Pro</strong> The Business of Movies may <strong>2013</strong>
Change language