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NATO: Rebranded<br />
As you may have noticed while<br />
walking the halls of CinemaCon,<br />
NATO has received a bit of a<br />
facelift. Working with Peach<br />
Digital, a Glasgow-based agency,<br />
our goal was to create a dynamic,<br />
iconic, digital-friendly look<br />
with comprehensive marketing<br />
potential.<br />
In the outset, we wanted a logo<br />
that communicated change and<br />
moving with the times, something<br />
that was both dynamic and<br />
diverse. But we also knew that<br />
we wanted it to be simple, with a<br />
long shelf life, and had some sort<br />
of relevance to NATO.<br />
NATO: Redesigned<br />
After creating our sexy new<br />
logo, we knew we had to update<br />
our circa 2000 website. If you<br />
haven’t yet had the opportunity<br />
to browse the redesigned NATO<br />
site (www.natoonline.org), please<br />
visit our display in the CinemaCon<br />
registration area (Roman<br />
Ballroom, <strong>Pro</strong>menade Level)<br />
or check it out on your mobile<br />
device.<br />
We also wanted to develop a<br />
simple yet punchy tagline that<br />
would reflect our new brand<br />
and tone, give insight into our<br />
business, and apply substance<br />
and meaning relevant to NATO.<br />
NATO is very excited about the<br />
possibilities of our new logo, and<br />
we hope that you feel the same<br />
way.<br />
18 BoxOffice ® <strong>Pro</strong> The Business of Movies may <strong>2013</strong>
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