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baltic states and belarus real estate market review - Colliers

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Real Estate Market Review 2011 | Lithuania Hotel Market<br />

Visitors (000s)<br />

Dynamics of Visitors in<br />

Hotels<br />

Source: Lithuanian Department of Statistics<br />

1,500<br />

1,000<br />

500<br />

0<br />

2001<br />

2002<br />

Vilnius<br />

2003<br />

2004<br />

2005<br />

Lithuania<br />

2006<br />

2007<br />

2008<br />

2009<br />

Dynamics of the Average<br />

Room Occupancy Rate in<br />

Hotels<br />

Source: Lithuanian Department of Statistics<br />

60%<br />

50%<br />

40%<br />

30%<br />

20%<br />

10%<br />

0%<br />

2001<br />

2002<br />

Vilnius<br />

2003<br />

2004<br />

2005<br />

Lithuania<br />

2006<br />

2007<br />

2008<br />

2009<br />

2010<br />

2010<br />

◊<br />

◊<br />

In mid 2010 construction of the Snoras<br />

Snow Arena in Druskininkai began.<br />

After completion in 2011 it will be one of<br />

the biggest indoor skiing facilities in<br />

Europe. A unique complex of winter<br />

services will increase tourist flows to<br />

the health resort <strong>and</strong> at the same time<br />

increase dem<strong>and</strong> for accommodation<br />

services.<br />

More than EUR 39 mil in EU support<br />

funds were awarded to 34 tourism<br />

projects (spa, wellness, rehabilitation<br />

<strong>and</strong> tourist centres, hotels <strong>and</strong> other<br />

facilities to be established <strong>and</strong><br />

reconstructed). This fact may be<br />

considered as the principal driver<br />

behind new accommodation projects.<br />

DEMAND<br />

According to Department of Statistics data,<br />

1.55 million visitors were accommodated in<br />

2010, i.e. a 8.8 per cent more compared to<br />

2009, of which 1.167 million stayed in hotels<br />

<strong>and</strong> guesthouses, a 10.6 per cent more,<br />

foreigners <strong>and</strong> local tourists - a yoy increase<br />

of 11.4 <strong>and</strong> 9.4 respectively. In 2010 foreigners<br />

comprised 63.1 per cent of visitors in<br />

Lithuanian hotels <strong>and</strong> guesthouses.<br />

Hotels <strong>and</strong> guesthouses in Vilnius in 2010<br />

accommodated 518.7 thous<strong>and</strong> tourists or 7<br />

per cent more, compared to 2009, 429.7<br />

thous<strong>and</strong> of whom were foreigners - 8.1 per<br />

cent growth.<br />

Unlike Vilnius, the second largest Lithuanian<br />

city, Kaunas reached an unprecedented high<br />

number of tourists. In 2010 3Q hotels <strong>and</strong><br />

guesthouses in Kaunas accommodated 90.8<br />

thous<strong>and</strong> tourists or 30.9 per cent more,<br />

compared to 2009 3Q. A substantially better<br />

situation in this city was aided by improved<br />

accessibility largely thanks to Europe’s<br />

largest low fares airline Ryanair.<br />

In 2010 most visitors arrived from Pol<strong>and</strong> -<br />

135.7 thous<strong>and</strong> (16.1 per cent), Russia - 105.9<br />

thous<strong>and</strong> (12.6 per cent), Germany - 105.8<br />

thous<strong>and</strong> (12.6 per cent), Belarus - 71.4<br />

thous<strong>and</strong> (8.5 per cent), Latvia (7.9 per cent),<br />

United Kingdom - 35.4 thous<strong>and</strong> (4.2 per<br />

cent), Estonia (3.9 per cent). In many cases,<br />

a growth trend was seen in the number of<br />

visitors.<br />

There has been a growing trend of visitors<br />

from Belarus for some time. Belarusians are<br />

attracted by a wide range of goods <strong>and</strong><br />

services as well as an acceptable quality <strong>and</strong><br />

price ratio. Similarly, more visitors from<br />

Russia arrived than usual (the growth of<br />

nearly 35 per cent, compared to 2009) due<br />

to a natural disaster occurred in August 2010<br />

in Russia (the country has been under a<br />

health hazard smog due to heat <strong>and</strong> burning<br />

peat).<br />

OCCUPANCY<br />

Hotels’ recovery is barely perceptible <strong>and</strong><br />

very fragile. Hotel <strong>and</strong> guesthouse occupation<br />

in 2010 averaged 36.9 per cent in Lithuania<br />

<strong>and</strong> 46.8 per cent in Vilnius, a yoy growth of<br />

7.6 <strong>and</strong> 6.4 respectively. The most notable<br />

improvement in hotel occupancy was<br />

observed in Kaunas, as well as resort cities<br />

Palanga, Druskininkai, Birstonas.<br />

Accommodation services of these cities have<br />

become particularly dem<strong>and</strong>ed among<br />

Russians due to a natural disaster facing<br />

their country in August.<br />

PRICES<br />

Despite a significant drop in the prices in<br />

Lithuania‘s hotels in 2009 (up to 30 - 40 per<br />

cent <strong>and</strong> more), the room prices continued to<br />

decline in 2010. Guests were further<br />

Price Range for Double<br />

St<strong>and</strong>ard Hotel Rooms in<br />

Vilnius<br />

* - rack rates, EUR<br />

- slight increase<br />

Number Minimum Maximum Forecast<br />

of Stars Price* Price* for 2011<br />

5-star 60 162 <br />

4-star 34 119 <br />

3-star 22 67 <br />

Number of Classified Hotels <strong>and</strong> Rooms in Lithuania for 2010<br />

Source: <strong>Colliers</strong> International <strong>and</strong> Lithuanian Department of Statistics<br />

Stars<br />

Lithuania Vilnius Kaunas Klaipeda<br />

Hotels Rooms Hotels Rooms Hotels Rooms Hotels Rooms<br />

5-star 8 601 5 461 - - - -<br />

4-star 75 3,796 20 1,574 10 680 7 533<br />

3-star 148 4,394 24 1,315 7 160 10 294<br />

2-star 49 1,696 12 633 1 86 2 68<br />

1-star 12 262 2 46 - - 1 22<br />

Total 292 10,749 63 4,029 18 926 20 917<br />

CONTACT: RAMUNE ASKINIENE - r.askiniene@colliers.lt<br />

<strong>Colliers</strong> International | p. 43

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