safety - PKN Orlen

PKN ORLEN – a brand open to dialogue
It should be noted that in the reporting period, no penalties
were imposed on the Company for breach of law
and regulations relating to supplies and application of products
and services. 2010 was also another year when
none of our agreements with suppliers required inclusion
of a human rights clause. Neither did we report any signs
suggesting that there exists a risk of forced or child labour
among our major suppliers. Thus, we do not maintain
any statistics concerning that issue.
is the ORLEN – Dar Serca Foundation. The Foundation
allocates the money according to the specific suggestions
of the donors. In 2010, the Foundation used the funds
donated under the VITAY loyalty programme to pay for:
• 6,462 dinners,
• 557 hours of rehabilitation activities,
• 153 sets of school supplies,
• 84 monthly allowances for children from family-run
children’s homes.
1.5. Responsible marketing
PKN ORLEN marketing and promotional activities are
performed in view of the principles of corporate responsibility.
Both the marketing activities and the accompanying
communication take into account a long-term impact
on the stakeholders and the surrounding environment.
Our campaigns and communication rely on true and reliable
information. The variety and complexity of the initiatives
taken in this particular area are remarkable. Below
is a brief presentation of those initiatives.
In order to protect the environment and deal with
the problem of growing volumes of waste, the ORLEN
and Bliska fuel stations introduced environmentally friendly
fully biodegradable shopping bags. Moreover, some
fuel stations collect used batteries and accumulators
from customers.
Participants of the VITAY loyalty programme have the option
to donate their loyalty points to family-run children’s
homes supported by the ORLEN – Dar Serca Foundation.
In 2010, the customers of ORLEN fuel stations donated
almost 10 mn VITAY points, which is an equivalent of almost
PLN 80,000. The beneficiary of the donated funds
The Foundation also supports children from disadvantaged
families, e.g. from the flooded areas, in particular by providing
them with clothes, shoes and things for school.
Children r mor are inform welcome t on at vi it our fuel stations. Some fuel
stations even have baby change facilities.
One For more of the information, corporate good visi practices : is to offer fair-trade
certified coffee at the fuel stations. The fair-trade logo
means that the coffee at our Stop Cafes is supplied
f
by fair suppliers.
For more information, visit:
The 2009 Corporate Responsibility Report, p. 46
PKN ORLEN follows the principles of transparency and fair
play. Since 2006, the Company has been applying
the principles of good practice, developed in cooperation
with the Advertising Agencies Association, in the process
of selecting an Advertising Agency and a Media House.
In the period when the Polish Association of Branded
Goods Manufacturers ProMarka existed, PKN ORLEN
was involved in developing, promoting and protecting
trademarks as distinctive features of a product.
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