safety - PKN Orlen

PKN ORLEN as a responsible citizen
2.6. Sports
For many years, PKN ORLEN’s marketing activities have
been based on sport sponsoring. The Company is diversifying
its portfolio of sponsoring activities and engages
in projects that have the potential to yield measurable
long-term benefits. Striving to become an important
sports sponsor, the Company is investing in athletes
and sporting initiatives aimed at improving the overall level
of Polish sport, but also the development of individual
disciplines and their representatives. Our contributions
to sport are important both from the marketing and social
perspective. PKN ORLEN constantly develops the portfolio
of its sponsoring activities, selecting those that support
most effectively the development of the respective
disci plines and contribute to promoting the Company’s
respective brands.
Our sponsoring activities focus on the following two
sports categories: motor racing and athletics. Motor
racing was the first sport that PKN ORLEN was involved
in, due to its proximity to the profile of our operations.
More than 10 years ago, we established the ORLEN
Team, the first professional cross-country racing team
in Poland. Through the involvement of its members
and the sponsor, the team has become one of the best
recognised teams and has worked its way into the world
top teams. In 2010, the company established another
team – the VERVA Racing Team. The team consists
of two young and very promising drivers who will be
competing in the prestigious Porsche Supercup series.
PKN ORLEN also supports athletes from the ORLEN
Athletic Team who successfully compete in the most
important international sporting events.
©Adam Nurkiewicz ©Adam Nurkiewicz
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