safety - PKN Orlen

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PKN ORLEN as a responsible citizen SOCIETY PKN ORLEN as a responsible citizen 2.1. Expectations of our stakeholders Andrzej Kozłowski Executive Director, Strategies and Project Management It is no news that the sector in which we operate is a very demanding one. The ORLEN Group is affected by a number of macroeconomic, market and regulatory factors. In order to maintain our leading position in the market, we adjust our business to the changing environment and quickly react to the new market challenges. We are not only the largest company on the Polish market, but also one of the largest corporations in Central and Eastern Europe. We are a regional leader and we are active on a number of markets, among others in Poland, the Czech Republic, the Baltic states or in Germany. We have used M&A projects and consistent implementation of organic project to build our strong position in the refinery and retail sectors. Our current strategy is to focus on the development of new segments: electricity and upstream. At the same time, we strive to achieve our other strategic priorities: further improvement of effi ciency and debt reduction. These activities are accompanied by our awareness of the impact we have on the environment. Accordingly, our responsibility towards stakeholders and pro-environmental efforts are a natural element of all the economic projects we undertake. In 2010, PKN ORLEN launched an innovative study which, alongside other studies incorporating social elements, was dedicated to two specific groups of our stakeholders: the customers and the local society of the city of Płock. The purpose of the study was to find out what the respon dents thought about CSR activities in PKN ORLEN. We asked our stakeholders, among other things, about their knowledge, understanding and asse ssment of the activities undertaken by the Company and whether they thought those activities to be effective and appropriate. The process was prepared in recognition of the fact that pro-social work is what our stakeholders expect, but at the same time affects the perception of our brand. Consequently, the benefits of such work are reciprocal. By better understanding the expectations of the environment, the Company acts more efficiently, which in turn serves to strengthen the Company’s brand. COMMITMENT To continue studies concerning the perception of PKN ORLEN’s CSR activities by the respective groups of stakeholders. 30
Corporate responsibility report According to two-thirds of the residents of Płock, PKN ORLEN is involved in pro-social work to a sufficient extent. The same group is also familiar with the specific actions taken by the Company. The following are the most popular projects: the purchase of medical devices for the hospital in Płock, construction of a modern playground for children and training programmes for students of local universities. Our customers positively evaluate the “ORLEN Safe Roads” programme that promotes road traffic safety. The ORLEN – Dar Serca Foundation, which supports family-run children’s homes and undertakes other social assistance initiatives, is also positively perceived. The assi stance programme dedicated to professional and voluntary fire brigades that PKN ORLEN implements under one of the priorities of its charity policy, namely life and health protection, is becoming increasingly popular. Apart from the above studies, PKN ORLEN constantly monitors the impact of its efforts on the local society. Two periodic studies are conducted: ORLEN Brand Reputation and Brand Reputation Index (GfK, Pentor RI), and the issue of local societies is an important module of both studies. CSR in ORLEN 2010 2009 Fundacja „Fundusz Grantowy dla Płocka” BEZPIECZNE DROGI 2006 2007 2008 Forum dla Płocka 2002 2003 2004 2005 2001 2000 31
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