“Astonishing!” - Ford

FOrd SuStainability
repOrt
Ford
Connecting Europe · July/August 2012
“Astonishing!”
ec0bOOSt
recOrd-breaKer
Focus St wows media
On the pace

KinGS OF the rOad
Following a dramatic season, Chelsea FC were crowned this season’s UEFA
Champions League winners in FC Bayern München’s backyard
A nerve-wracking night in Munich provided
an incredible spectacle for both sets
of fans. The German giants produced wave
after wave of attack, only for an Ashley Cole
inspired defence to repel them in magnificent
fashion. Thomas Müller’s 83rd minute
strike eventually broke the deadlock, before
Didier Drogba crashed home an unstoppable
header in the last seconds to send the
game into extra time – leaving the Londoners
believing that this might just be their
year. During the next 30 minutes of play,
FC Bayern München laid siege to Chelsea
FC’s goal but were unable to convert any
of their numerous chances. The Blues
prevailed in the subsequent shootout as
Drogba stepped up to send Manuel Neuer
the wrong way and hand his side the cup.
trOphy tOur
Much like the Final, Ford also delivered a
memorable performance in Munich. B-MAX
was exclusively presented to the public as
the official tour vehicle. Both the Men’s and
Women’s Trophies were chauffeured across
Munich and paraded to fans all over the city
from 20 April to 13 May. On the final day,
B-MAX led the Trophy Bus to a variety of
Chelsea FC wait nervously during the penalty shootout
2 @Ford Europe July/August 2012
Munich’s most popular destinations, where
FC Bayern München legend Paul Breitner
presented the prestigious pieces of silverware
once more.
driVinG the GaMe
Ford continued to delight football fans at the
UEFA Champions Festival, a free four-day
event which has become an unmissable
part of the build-up to UEFA Champions
League Finals. There were over 72,000
visitors to the Olympiapark and Ford’s
B-MAX Challenge – designed to showcase
the 1.5m door aperture and the power and
efficiency of the 1.0 EcoBoost engine – attracted
almost 1,500 participants. All were
eager to show their shooting accuracy and
see it played back courtesy of Ford’s
innovative use of the latest Hawkeye
technology.
As Official Vehicle Supplier, Ford also
provided 178 vehicles to UEFA, which were
invaluable for driving the game: transporting
VIPs, media and equipment. Throughout the
weekend Ford hosted 1,120 guests coming
from all over the world to see Europe’s top
two clubs do battle.
GO Further
On the pitch Ford was proud to give 30
local boys and girls the exclusive prize of
participating in the opening ceremony. The
kids in the Centre Circle waved the iconic
Starball Banner – following a further 30 who
took part in the ceremony for the Women’s
Final – and ensured that Ford was at the
centre of this season’s finale.
The Final – boasting 115 broadcasters in
over 200 countries, an estimated live
audience of 150 million and a reach of 300
million – yet again provided Ford huge
worldwide exposure. Ford’s brand promise
was also clearly visible; ‘Go Further’ and
‘Eine Idee weiter’ appeared throughout the
120 minutes on Ford’s bold, blue pitchside
boards. To underline the competition’s
global reach, 109,532 tweets were sent the
minute Drogba equalised for Chelsea FC.
Even world leaders attending the G8 summit,
including UK Prime Minister David
Cameron and German Chancellor Angela
Merkel, took time out to watch the action
unfold.
better than eVer
Given the success and drama of this year’s
competition, Ford can now look forward to
next season, which promises to be even
bigger and better than ever. With such
global appeal, it is easy to see why Ford,
Official Sponsor for 20 years, continues to
value so highly its partnership with Europe’s
premier club competition.
B-MAX and EcoBoost on display at the UEFA
Champions Festival

editOrial
Moving
in the right
direction
by Stephen Odell
chairman and CEO, Ford of Europe
Recent weeks have brought encouraging news and confirmation that
despite the challenging business environment Ford is moving in the
right direction.
In a significant development, the Moody’s rating agency announced
that it had upgraded Ford to investment grade, meaning the Blue Oval
and all our assets held as collateral for the 2006 financial package
have been returned to us.
The upgrade tells the world that Ford is a company that is strong,
getting stronger and worth investing in, now and for the future.
But to me, this is just the start; we have got so much more One Ford
leverage and we will go further and continue to focus on driving
profitable growth for all of our stakeholders.
This is an important milestone for all of us and the result of several
years of hard work and progress by everyone associated with Ford.
We all can be very proud of the decision by Moody’s. It is further proof
that by staying focused on the One Ford plan, the Ford team can
deliver great products and build a strong business.
More very encouraging news followed on the heels of the upgrade,
when it was announced that our 1.0-litre EcoBoost petrol engine had
achieved considerable success in the prestigious International Engine
of the Year Awards. The innovative petrol engine captured three
awards, including the overall title of 2012 “International Engine of the
Year.” In addition to the premier award, it was also named “Best New
Engine” and “Best Engine Under 1.0-litre.” To not only win the top
award, but to claim two further prizes is testament to a truly great
piece of engineering.
A truly One Ford global product, the engine was designed and
engineered by our teams in Dunton, Merkenich and Aachen and is
manufactured with great quality in Cologne and Craiova.
Congratulations to the whole team behind the 1.0-litre EcoBoost,
you have produced a game-changing engine that is impressing
customers and the media with its remarkable performance, fuel
economy and CO 2 efficiency.
While the European business climate remains extremely challenging,
as this month’s special feature shows, we continue to make great
progress towards our sustainability commitments, providing a strong
range of sustainable vehicles, continuous improvement of our
manufacturing processes, and further improving relationships with
our employees and communities. This progress is charted in Ford
Motor Company’s annual Sustainability Report.
Sustainability is a crucial part of our business. Our range of exciting
and technologically-advanced vehicles, and the sustainability
measures we continuously implement in our processes and facilities,
give us a competitive advantage and help to ensure our long term
business success in Europe.
One Team · One Plan · One Goal ·
06
11
10
12
14 18
04 Upfront
News in brief from around
the world
06 Feature
Ford of Europe’s
Sustainability objectives
and progress
Ford News
Included with this issue
between pages 10 and 11
Content
10 Feature
1.0-litre EcoBoost is crowned
International Engine of
The Year
11 Feature
Focus 1.0-litre EcoBoost
sets 16 world speed records
12 Cover Story
Focus ST media drive
@Ford Europe July/August 2012
14 Interview
Barry Gale on the importance
of the new Transit Custom
18 Sport
Fiesta RS WRC pace assessed
executive editor: Predrag Zezelj, pzezelj@ford.com
Writers: Peter Noble copy editor: Rick Franks, rfranks4@ford.com
design: Manfred Müller, mmuell86@ford.com, Alexander Bertrams,
Annette Vellay production: Zetweka, Print & Production Management,
Cologne digital reproduction: purpur, Cologne
print: NEEF + STUMME premium printing, Wittingen
published by Ford of europe, communications and public affairs

Upfront
1
3 4
1 InflAtAble seAtbelt for
new Mondeo
Ford’s inflatable rear seatbelt – which
combines attributes of an airbag and a
conventional seatbelt – will make its
European debut next year on the all-new
Mondeo. In the event of an accident, the
belt radidly expands to disperse crash
forces across a body area five times greater
than that achieved by a conventional
seatbelt.
2 Job one for focus st
The first new Focus ST left the production
line in Ford’s plant in Saarlouis last month.
Ford has invested more than $15.5 million
(over €12 million) in Focus ST production
facilities there. The high performance model
is the second new product launched at the
plant in 2012. Focus 1.0-litre EcoBoost went
into production earlier this year.
fIestA productIon ends
In VAlencIA
Ford’s Almussafes plant in Valencia, Spain
has stopped building the Fiesta. All Fiesta
models will now be produced in Cologne,
Germany. The Almussafes plant will begin
assembling the new Kuga at the end of this
year and the new Transit Connect in 2013.
Since 1976, the plant has produced more
than 5m Fiesta.
4 @Ford Europe July/August 2012
3 s-MAX nAMed fAMIly cAr of
the yeAr
The S-MAX has been named Family Car of
the Year 2012 by Germany’s
AUTOStrassenverkehr. Almost 15,000
readers of the magazine participated in the
poll for Germany’s best family cars,
choosing their top vehicles in seven price
categories, while also considering aspects
such as fuel efficiency, load space and
practicality. The S-MAX topped the D
category for retail prices between €25,000-
30,000, beating the VW Passat Variant.
plAnt-bAsed MAterIAls
collAborAtIon
Ford, Coca-Cola, H.J. Heinz, NIKE and
Procter & Gamble have announced the
formation of the Plant PET Technology
Collaborative (PTC), a strategic working
group focused on accelerating the
development and use of 100 per cent
plant-based PET materials and fibre in their
products. PET (polyethylene terephthalate),
is a durable, lightweight plastic that is used
in a variety of products and materials.
4 KA gets ownershIp
sAtIsfActIon AccolAde
The Ford Ka was ranked highest in the city
car category of the J.D. Power and
Associates 2012 Germany Vehicle
5
Ownership Satisfaction Study (VOSS). Ka
achieved a satisfaction rating of 78.9 per
cent, or 789 on the VOSS index, across
categories for quality and reliability, appeal,
service satisfaction and ownership costs.
J.D. Power VOSS surveyed more than
14,000 German drivers who had registered
cars in Germany between January 2009 and
December 2010. A total of 25 manufacturers
and 89 models were rated.
5 fIestA Is nuMber one – AgAIn
The Fiesta again was named as Europe’s
best-selling small car in April and for the
first four months of 2012, according to
figures from the world’s leading provider of
automotive data and intelligence, JATO
Dynamics. According to JATO Dynamics,
25,900 Fiestas were sold in April, and
117,100 April year-to-date, more than 5,000
units ahead of its nearest small car rival.
Including all cars, Fiesta was the No. 2
best-selling car in Europe in April and April
year-to-date.
6 fAst sAles stArt for
new focus
The Focus 1.0-litre EcoBoost got off to a
fast sales start. In its first full month, more
than 4,700 customers across Europe
ordered the model, accounting for 23.3 per
cent of all Focus cars ordered in Ford’s
2

6
7 8
9 10
11
19 traditional European markets. In
Switzerland, 60 per cent of all customer
orders for the Focus were for the 1.0-litre
EcoBoost. This was followed by Greek
customer orders at 37 per cent, and Dutch
customer orders of 35 per cent. In Ford’s
two largest markets, the UK and Germany,
customer orders for the engine derivative
were 28 per cent. French customer orders in
April were 17 per cent, in Italy 16 per cent,
and 18 per cent in Spain.
7 Mondeo stArs In MoVIe
preMIere In russIA
Ford played a starring role in the movie
“Men in Black 3” when it was introduced in
Russia. In the latest chapter of the Men in
Black trilogy, the main heroes drive Ford
vehicles from the past and present. The
Mondeo Titanium Black was chosen to be
the partner of the movie in Russia. In
anticipation of the long-expected comeback
of the secret agents, Ford in Russia gave
the Ford community on Facebook a unique
opportunity to win tickets to the first
night screening. Clients at Ford dealerships
were also given a chance to win a trip to
Hollywood.
8 focus receIVes sAfety AwArd
Ford has received a “Genuis” award from
the German Allianz insurance group. The
safety accolade was awarded for the
extensive package of safety and driver
assistance technologies in the Focus. With
the Genius award, the Allianz Centre for
Technology recognises technological
innovations that are capable of contributing
to safer road traffic.
9 eVos concept shows
VIsIonAry technology
The media recently travelled to Ford’s
Aachen Research and Innovation Centre to
get a closer look at the Evos Concept
vehicle, which showcases visionary
technology under development by
engineers. Based on connectivity between
the vehicle and the driver’s “personal cloud”
of information, the Evos explores how
technology can help to personalise the
vehicle, increase driving enjoyment, look
after the driver’s well-being, and optimising
powertrain performance.
10 ActIVe pArK AssIst grAbs
AttentIon
Ford’s active park assist feature fitted to the
new Focus was the centre of attention at a
driving competition staged in Russia
recently. The innovative active park assist
feature was presented by FordSollers at
Autolady, a driving competition for women
that was staged in Elabuga in the region of
Upfront
Tatarstan. After the competition, participants
and spectators had the opportunity to test
the new Focus, and its active park assist
system. They also had the opportunity to
drive the Kuga, which will be built in the
near future at the FordSollers plant in
Elabuga. To raise awareness of the event,
FordSollers invited top local media to attend
the event and also test the Focus and its
active park assist system.
11 tests open door to
relIAbIlIty
Ford engineers slammed the doors of the
new Transit Custom more than 550,000
times to make sure that it could withstand
the day-to-day usage of some of most
demanding customers over the course of
many years. Ford slammed the Transit
Custom front doors 250,000 times, the
sliding side door 150,000 times, and the
rear cargo door 150,000 times in a special
test facility where humidity can be increased
to 85 per cent and where temperatures can
be plunged to -40 degrees Celsius or sent
soaring to 82 degrees Celsius.
@Ford Europe July/August 2012 5

Feature
-70%
6 @Ford Europe July/August 2012
-30%
Sustainability supports
long-term growth
Ford Motor Company’s annual sustainability report for 2011 was published recently, providing
an insight into how the company is reducing the environmental impact of its products and
facilities, supporting positive social change and ensuring economic viability for long-term
growth. This month’s cover story looks at the objectives and achievements of Ford of Europe
Climate change, environment and water
Ford is committed to doing its share to prevent or reduce the potential
for environmental, economic and social harm due to climate
change.
It has a science-based strategy to reduce greenhouse gas (GHG)
emissions from its products and processes that focuses on doing its
share to stabilise carbon dioxide (CO ² ) concentrations in the atmosphere.
It has also made a commitment to deliver the most fuel-efficient
vehicles in every market in which it participates.
Ford of Europe continues to take significant strides in its target to
reduce CO ² emissions of all its vehicles. By 2010, Ford had already
reached an average CO ² emission level below 137g/km, with 65 per
cent of Ford vehicles recording an average of around 121g/km, some
5g/km better than the target requested by the European legislation
for 2012.
Since the last sustainability report, Ford of Europe has consistently
pushed the low CO ² agenda, introducing new models, like the 87g/
km Fiesta ECOnetic Technology and the 109g/km Focus 1.0
EcoBoost.
EcoBoost engines and ECOnetic Technology
This year saw the introduction of the 1.0-litre EcoBoost petrol engine
into Ford’s range, joining the 1.6-litre and 2.0-litre EcoBoost units.
EcoBoost petrol engines use turbocharging and direct injection
technology to produce levels of performance that are usually associated
with larger capacity engines. The 1.0-litre EcoBoost engine, for
example, offers power levels of traditional 1.6-litre petrol engines, but
with CO ² levels as low as 109g/km.

“1.0-litre ecoboost Focus is
Ford's most fuel-efficient
petrol car ever”
The engine was launched in the Focus in early 2012, making it the
most fuel-efficient ever petrol car offered by Ford of Europe, and will
later on be offered in the C-MAX and B-MAX, where it is also set to
achieve best-in-class CO ² levels.
Ford continues to leverage its range of low CO ² ECOnetic Technology
features in 2012, highlighted by the launch of Ford’s most
efficient passenger car ever, the Fiesta ECOnetic Technology with
87g/km of CO ² . This model uses a range of Ford ECOnetic Technology
features, such as low rolling resistance tyres, revised gear ratios, a
special aeropack, variable oil pump and improved efficiency of air
conditioning, cooling fan and alternator, as well as friction and
combustion improvements in the engine. These are in addition to the
more mainstream features of Auto-Start-Stop, smart regenerative
charging, Eco Mode and shift indicator light.
The Fiesta ECOnetic Technology will be joined later in 2012 by the
Focus ECOnetic Technology, which will emit 88g/km of CO ² .
To reach this class leading efficiency the engine of Focus ECOnetic
Technology provides more accurate control of the charge air temper-
“Two-thirds of Ford cars sold
in Europe in 2013 will carry the
ECOnetic badge”
ature, through a cooler, denser charge of the combustion chamber,
by using a water-cooled charge air cooler instead of the standard
air-to-air system. It also features a special catalytic converter called a
NOx trap to help reduce CO ² emissions by facilitating a leaner
combustion process using a higher proportion of air to fuel.
Half of all Ford cars sold in Europe towards the end of this year will
carry the ECOnetic Technology badge – increasing to two-thirds in
2013, showing they are leaders, or among the very best in terms of
fuel economy in their segment.
Electrification
Feature
At the end of 2012, Focus Electric, the Company’s first zero-emissions
all-electric passenger car, will be launched into Europe. Further
electrified vehicles including hybrid and plug-in hybrid vehicles will
follow in the coming years.
“Ford is targeting a 30 per cent
reduction in water use during
production”
Sustainable manufacturing
Ford of Europe announced its five year sustainable manufacturing
strategies across water, landfill waste and emissions at the beginning
of 2012. The ambitious targets would see the average Ford vehicle
using 30 per cent less water and creating 70 per cent less waste-tolandfill
during the production stage within the next five years.
Ford’s Cologne, Genk and Saarlouis plants are already waste-tolandfill
free, with the remaining five manufacturing sites embarking on
location-specific programmes to drastically reduce the four main
waste areas of paint sludge, municipal wastes, grinding sludge and
filter material (which together total 80 per cent of all waste) by as
early as 2013. The aim is to reduce waste-to-landfill per vehicle from
an average 5kg to 1.5kg.
The new water strategy is expected to see a 30 per cent reduction
in water use during production, the equivalent to 1,100 litres per
vehicle, and could alone unlock savings of €2.3 m. The route to
achieving this will be through continued metering and evaluation.
This will contribute to Ford’s global target to reduce water use per
vehicle from 9.5m3 to 3.5m3 by 2015 (Europe’s target is 5m 3 to
1.5m 3 ).
Later in 2012, Ford of Europe will outline its strategy on energy use
and purchasing.
@Ford Europe July/August 2012 7

Feature
Vehicle safety
As a leader in safety technology, Ford deploys advanced active and
passive safety technology and materials in its full product lineup.
In 2012, Euro NCAP, Europe’s leading authority on auto safety,
named the Ford Focus the “Best in Class” small family car in recognition
of the vehicle’s crash test rating and advanced safety
technology.
The Focus scooped one of only five best in class awards accolades
on the strength of its maximum five-star Euro NCAP rating, as
well as four Euro NCAP Advanced rewards last year, an achievement
which is unmatched by any other high-volume car.
The Focus five-star rating was achieved through an adult occupant
score of 92 per cent, child occupant rating of 82 per cent, pedestrian
score of 72 per cent and safety assist rating of 71 per cent.
Ford of Europe’s 2011/12 performance highlights
• Launched the first all-electric vehicle
in Europe, the Transit Connect Electric.
• Launched the all-new
1.0 EcoBoost engine in the Focus, making
the model Ford’s most fuel-efficient petrol
car ever with CO ² emissions of 109g/km.
• Euro NCAP, Europe’s leading authority on
auto safety, named the Focus the “Best in
Class” small family car. In addition, the
new Ranger is the first-ever pickup to
receive the maximum 5 Star Euro NCAP
rating.
8 @Ford Europe July/August 2012
Ford Focus was named “Best in Class”
small family car by Euro NCAP in 2012
the Focus received euro ncap advanced rewards for four
technologies:
· Driver Alert, designed to detect driver fatigue.
· Forward Alert, which uses radar technology to scan the road ahead
and alerts the driver if a collision is likely.
· Active City Stop, which helps to avoid or mitigate accidents at low
speeds.
· Lane Keeping Aid technologies, which warn drivers and assists
drivers who unintentionally stray from their lane.
Euro NCAP also made special mention of the new Ranger after it
became the safest pickup yet tested by the organisation, achieving
the only five-star Euro NCAP rating ever awarded to a pickup. The

Ranger scored highly in all areas of assessment, receiving particular
credit for pedestrian protection.
Even after Euro NCAP re-graded Ranger using a new scoring
system introduced for 2012, the pickup achieved the maximum
possible five-star rating. The result means Ranger remains the only
five star rated pickup on sale. The best-selling Focus also retained its
five stars after being reassessed.
Supply chain
Ford’s says its suppliers are critical allies to helping it to achieve
success in the marketplace and meet its sustainability goals.
The basis of Ford’s work with suppliers is the Ford Code of Human
Rights, Basic Working Conditions and Corporate Responsibility,
which applies to its own operations as well as its $75 billion supply
chain.
Ford takes a three-pronged approach to supply chain
sustainability:
· Building capability at individual supplier facilities by requiring
sustainability management and conducting supplier training, assessments
and remediation.
· Engaging strategic production suppliers to align approaches to a
range of sustainability issues.
· Collaborating within the automotive industry to develop common
approaches to sustainability issues.
In 2011, the Automotive Industry Action Group (AIAG) jointly
sponsored with participating OEMs supplier training sessions held in
Brazil, India, Mexico and Turkey. These sessions were executed
successfully with the attendance of 387 total suppliers. 111 of these
suppliers were Ford suppliers. This brings the global total for trained
Ford suppliers to 1,766. In 2012, Ford plans to conduct additional
supplier training sessions.
In 2011, 800 employees in Germany took part in
volunteer projects for local communities
People
Feature
Ford is dedicated to contributing to society and being actively
involved in the communities at all sites globally. In Europe, Ford
remains true to this corporate citizenship mind-set and is proud of its
long history of working to benefit society outside of just the vehicles
it produces.
In May 2000, Ford in Germany launched the Community Involvement
Programme, dedicated to volunteering actions in the community.
In 2011, Ford supported around 120 volunteering and community
projects. Ford employees were involved in a broad variety of volunteering
projects as a result with social, cultural or ecological benefits
at their core.
In 2011, 800 employees contributed 16 hours of their time, which
was funded by Ford, totalling 12,800 hours. Mobility sponsorship
was also undertaken, Ford offering five Transit vans to support a total
of 45 projects, which equated to 631 (vehicle) days on the road and a
total of 60,000 km driven.
Since the start of the German programme, over 600 vehicle
sponsoring projects for non-profit organisations have been realised in
the Community Involvement Programme, and around 9,200 Ford
employees have been involved in community volunteering actions,
helping some 1,150 individual projects with over 150,000 working
hours.
European Ford volunteers went out into the community as part of
the European Year of Voluntary in 2011, as well as the Ford Global
Week of Caring in 2011. For example, in the UK Bridgend Engine
Plant employees in South Wales walked 22 miles to raise money for
the Macmillan Cancer charity. Sixteen Product Development volunteers
from the Dunton Technical Centre worked at the Basildon
Disabled Sports Club, trimming hedges, cutting grass and clearing
gardens. Ford volunteers in Spain, Genk and Cologne also provided
support to their local community, participating in a range of projects.
@Ford Europe July/August 2012 9

Feature
1.0-litre ecObOOSt
1.0-litre ecoboost is
“international engine of the year”
The 1.0-litre EcoBoost petrol engine has driven to success in the prestigious International Engine
of the Year Awards. The innovative Ford engine captured three awards, including the overall title
of 2012 “International Engine of the Year.” In addition to the premier award, it was also named
“Best New Engine” and “Best Engine Under 1.0-litre”
“this is a very significant award and a
proud moment for everyone who has
worked on this engine”, said Stephen
Odell, chairman and CEO, Ford of Europe.
“To not only win the top award but to claim
two further prizes is testament to a truly
great piece of engineering.”
The “International Engine of the Year”
is determined by a panel of 76 automotive
journalists from 36 countries around the
world. Judges consider drivability, performance,
economy, refinement and the
successful application of advanced engine
technology. The popularity of the 1.0-litre
EcoBoost with judges was such that it
received 28 per cent more points than its
closest rival and the highest points total
of any engine in the competition’s history.
10 @Ford Europe July/August 2012
“this is a fitting victory
for a truly remarkable
engine,”
said Dean Slavnich, chairman of the
“International Engine of the Year”
awards and editor of Engine
Technology International.
The 1.0-litre EcoBoost recently made its
debut in the Focus in Europe and will be
offered in C-MAX and B-MAX later in the
year. It will also be made available in Ford
models in the USA in the summer and later
in Asia Pacific and Africa. Ford says other
regions will receive the engine in the near
future.
Barb Samardzich, vice president, Product Development, collects the
International Engine of the Year Award in Stuttgart, Germany
Ford of Europe plans to triple annual
production of vehicles equipped with
EcoBoost petrol engines to approximately
480,000 by 2015, from 141,000 in 2011.
The company projects that more than
300,000 of those vehicles will be equipped
with the 1.0-litre EcoBoost.
The Focus 1.0-litre EcoBoost 100PS
delivers best-in-class fuel efficiency of
4.8l/100km (58.9mpg) and CO 2 emissions
of 109g/km. The 125PS model returns
5.0l/100km (56.5mpg) with CO 2 emissions
of 114g/km.
Designed and engineered at Ford’s
Dunton Technical Centre in the UK and
in Merkenich and Aachen in Germany,
the engine is produced at Ford plants in
Cologne, Germany and Craiova, Romania.

FOcuS 1.0-litre ecObOOSt
record
beater
Focus 1.0-litre EcoBoost
sets 16 world speed records
the 125ps focus 1.0-litre ecoboost has set 16 federation
Internationale de l’Automobile (fIA) speed world records
over distances ranging from 1 km (0.6 miles) to 4,104.7 km
(2,550.5 miles).
Drivers including World Rally Championship star Jari-Matti
Latvala set the records at the CERAM test circuit in Mortefontaine,
France, over a two-day period at the end of May. Latvala
and eight journalists from France and the USA drove three
Focus 1.0-litre EcoBoost cars identical to those sold in Ford
dealerships throughout Europe.
To be eligible, each car was required to be run-in under the
supervision of an official FFSA (Fédération Française du Sport
Automobile) steward, after being selected from the Ford manufacturing
facility in Saarlouis, Germany.
The three Focus 1.0-litre EcoBoost models set the “sub-1.0litre
class” world records for times recorded covering both 1 km
and 1 mile from a standing start and a flying start; and for
highest average speeds recorded over distances ranging from
10 km (6.21 miles) to 4,104.7 km (2,550.5 miles). The cars also
Focus 1.0-litre EcoBoost’s roll of honour
record AVerAge speed
standing start 1 kilometre 113.522 km/h
standing start 1 mile 79.402 mph
flying start 1 kilometre 176.168 km/h
flying start 1 mile 108.548 mph
hIghest AVerAge speed oVer
10 km 172.053 km/h
100 km 187.579 km/h
500 km 186.793 km/h
10 miles 110.237 mph
100 miles 118.412 mph
1 hour 191.056 km/h (118.716 mph)
1000 km 164.361 km/h
500 miles 102.656 mph
1000 miles 103.357 mph
6 hours 165.555 km/h (102.871 mph)
12 hours 166.784 km/h (103.634 mph)
24 hours 171.029 km/h (106.272 mph)
“this little engine punches way
above its weight when it comes to
performance, …”
World Rally Championship star Jari-Matti Latvala
set highest average speed records over timed sessions lasting
one, six, 12 and 24 hours.
The highest average speed recorded was 191.056 km/h
(118.716 mph) during the setting of the world record for the
highest average speed over one hour.
“This little engine punches way above its weight when it
comes to performance,” said Latvala, whose regular ride is a
304 PS Ford Fiesta RS World Rally Car. “The records prove the
Focus 1.0-litre EcoBoost can be lots of fun – as well as a very
frugal car.”
Feature
@Ford Europe July/August 2012 11

Cover Story
teSt driVe
Focus ST:
a global performer
Ford last month gave 500 auto writers and broadcasters the opportunity to test-drive
the new Focus ST. The media, from 23 markets including China, Australia and the USA,
travelled to St Paul de Vence in the South of France to drive the model over two varied
routes of almost 200 km each. Each media group spend 24-hours with
Ford and was able to select from 35 Focus ST models in a
mixture of wagon and 5-door bodystyles
“astonishing
performance
across the rev
range.”
“astonishing.
Sublime.
Minty-fresh
magnificent. ”
Autohebdo Sport
BBC Top Gear Online
12 @Ford Europe July/August 2012
“like greased
lightning.”
Auto Bild
“pure driving fun.”
Süddeutsche Zeitung

the new focus st is ford’s first global
performance car and will deliver its unique
blend of outstanding driving dynamics,
refinement and style to more than 40
countries around the world.
“This is the car that performance Ford
fans across the world have been waiting
for,” said Matthias Tonn, chief programme
engineer, Ford of Europe. “We’ve worked
hard to make sure drivers will experience
the true essence of what the ST badge
represents - wherever they are.”
The model is ready to order now in
Europe, will launch late summer in North
America, and will be on sale in selected
other markets by the end of the year.
The eye-catching newcomer is powered
by a 250 PS version of Ford’s 2.0-litre
EcoBoost engine that delivers the power of
a larger displacement unit with the fuel
efficiency of a smaller engine. This is
expected to help deliver acceleration of
0-100 km/h (0-62 mph) in 6.5 seconds and a
top speed of 248 km/h, (154 mph).
“it’s in the corners
that you’re going
to fall for this
Focus.”
It is also expected to return 7.2 l/100 km
(39 mpg) and deliver CO 2 emissions of
169 g/km. This marks a 20 per cent improvement
in CO 2 emissions and fuel
consumption over the previous European
Focus ST.
The new Focus ST will be available in
five-door hatchback format, with European
markets also getting the wagon variant.
Tangerine Scream, is the new signature
colour, but the vehicle is also available
in Spirit Blue, Race Red, Black, White
and Silver.
The car’s aerodynamic design features a
one-piece interpretation of Ford’s signature
trapezoidal grille, bulging side skirts and
dynamic rear bumper with prominent
diffuser-style vents in the lower fascia. The
roof spoiler improves high-speed stability
and reduces drag.
Inside, the Focus ST features a speciallydesigned
steering wheel, gearshift and
pedals. The darker headlining and trim on
the pillars adds to the performance driving
feel.
Edmunds Inside Line
Unique interior treatment adds
to the performance driving feel
of the all-new Focus ST
Cover Story
Trim options are ST1, ST2 and ST3
(depending on market):
ST1 offers ST floor mats, automatic
headlamp control, auto-dimming rear view
mirror and automatic wipers in left-hand
drive markets; and Thatcham alarm and
ST spoiler in right-hand drive markets
ST2 adds partial leather, Recaro seats
and dual zone Electronic Automatic Temperature
Control (EATC) in left-hand drive
markets; right hand drive markets get these
plus ST floor mats, automatic headlamp
control, auto-dimming rear view mirror and
automatic wipers
ST3 adds exclusive heated, leather
Recaro seats with 8-way adjustability and
pull-out cushion, plus the newly developed
Recaro rear bench and Bi-Xenon
headlamps.
All ST customers will be able to specify a
‘Performance Pack,’ which offers the wheels
in grey black with a high contrast red finish
on the performance brake calipers.
The ST (Sport Technologies) badge was
introduced first in Europe in 1997 and is
reserved for sports-tuned variants of key
Ford models.
@Ford Europe July/August 2012 13

Interview
Transit Custom
leads Ford’s CV
charge
The all-new one-ton Transit Custom
is the first of a whole new family of
commercial vehicles planned for
introduction over the next year or so.
Barry Gale, chief engineer, Commercial
Vehicles, explains why the model is so
important to Ford of Europe
14 @Ford Europe July/August 2012

you unveiled transit custom and tourneo custom at
the birmingham commercial Vehicle show. Sum up the
feedback you’ve had.
Absolutely fantastic. Birmingham was a one van show and we had by
far the most important vehicle there. Since the show, we’ve had lot of
interest from customers who tell us it is a great-looking vehicle but
also one that is very functional. Transit has always appealed to fleet
operators, of course, now with Transit Custom we are also appealing
to owner-operator customers, people who buy their own vehicle and
take it home at night. They need a van for their business, but want
one that has style as well as load-carrying capability. The Transit
Custom gives us a tremendous opportunity to appeal to such
customers.
Just how important are these new cVs to Ford?
We have always had strength around the world in commercial
vehicles, with Transit very strong in Europe and APA markets. We
have been the top seller in many of those markets for more than 40
years, so, obviously, the commercial vehicle business is very important
to Ford. These new vehicles will continue our growth in sales
and reinforce our leading position.
What was the biggest challenge you faced when designing
and developing these models?
Our target was to produce a vehicle that was great-looking but with
all the functionality for which Transit is famous. Transit Custom
succeeds by looking smaller from the outside while having impressive
interior space. Earlier in the development process, the question
was asked was ‘do we want a functional vehicle or a stylish vehicle?’.
The answer was that we wanted both, because that is what customers
want. Designers and engineers worked very closely to achieve
that objective.
how much of an improvement over the current range is the
new transit custom?
For ride, handling and brakes, the Transit Custom represents a
step change. It is similar to what we did some years ago when
we replaced the Escort with the Focus, the difference is that great.
The current Transit is already recognised as one of the best-handling
vehicles on the market, but when a customer drives the new Transit
Custom the difference will be very noticeable. Additionally, the
model’s styling, performance and car-like interior encouraged us
to develop a Tourneo bus version.
Biography
Barry Gale is chief engineer, commercial
vehicles, Ford of Europe, with overall responsibility
for the engineering development of
Ford’s Transit, Transit Custom, and Transit
Connect product lines. Located in Dunton,
UK and Kocaeli, Turkey, he was appointed to
this position in 2006.
Gale has extensive experience in leading the
development of Ford’s commercial vehicle
products, and prior to his current role he was
chief program engineer, Transit programs
from 1999 to 2006, based in Dearborn, USA,
Dunton and Kocaeli. Before this, he was
project manager for Transit in Dearborn and
Genk, Belgium between 1997 and 1999.
Gale’s Ford career began in 1982 within the
European powertrain group.
Interview
Will these vehicles be best-in-class in terms of Ford’s
pillars: safe/smart/quality and green?
It will be best-in-class in the commercial vehicle segment in all of
those areas. We have put a lot of attention into safety and NCAP
ratings; there is innovative smart technology with SYNC; quality and
reliability are always a top priority; and in terms of ‘green,’ we have
exceptional CO 2 figures, best-in-class, in fact.
how closely do you work with customers when designing
and developing new products, and how important is their
input?
Input from customers is always very important. One of the strengths
of the Transit team in Dunton is that it has extensive experience and
contact with customers. We get feedback from customers driving
current models and new products. They tell us about vehicle reliability
and ease of use. Obviously, we do a great deal of market research
and we listen carefully to what customers tell us, both about the
features on the vehicles they are driving and the features that they
would like to see incorporated. With the Transit Custom we did far
more research than we have done before, focussing particularly on
styling and functionality. The sort of questions we asked were: “what
do you do with your vehicle every day?”, “what do you carry in the
front, and in the back?”, “what technology do you have?”, and so on.
We listen and respond. Just one example: we now offer drivers the
ability to recharge their mobile phone out of sight.
how has One Ford impacted the company’s cV
programmes?
The Dunton-based commercial vehicle team has always had an
international outlook, working with colleagues around the world.
Similarly, the Transit has always been a great example of how Ford
works around the world. As we roll-out our full CV range, there will
be significant opportunities. It has already been announced, for
example, that our new, big Transit will replace the E-series in North
America.
Finally, how do you and your team “Go Further”?
Fresh in my mind is the past six months, when many in our team
have been going further both in terms of travel and commitment;
leaving their families and travelling to Kocaeli in Turkey every week.
The team has also worked hard on developing team spirit with
colleagues in Turkey.
@Ford Europe July/August 2012 15

Sales
Top 5 market share
performance May 2012
Market %
1. Turkey
16.4
2. Britain
16.1
3. Ireland
13.8
4. Hungary
9.7
5. Denmark.
8.7
Ford Registrations May 2012
Total vehicles by country: higher/ lower than May 2011
A - Austria
B - Belgium
CH - Switzerland
CZ - Czech Republic
D - Germany
DK - Denmark
E - Spain
F - France
FIN - Finland/Baltics
GB - Great Britain
GR - Greece
H - Hungary
I - Italy
IRL - Ireland
N - Norway
NL - Netherlands
P - Portugal
PL - Poland
S - Sweden
RUS - Russia
TR - Turkey
RO - Romania
EUROPE 22
Market snapshot
Ford of Europe is responsible for a total of 50 markets. In addition to
the 22 markets featured above, there are 28 European Direct Markets.
Here is a snapshot one of those EDM markets:
16 @Ford Europe July/August 2012
2,300
3,019
1,779
1,393
21,502
1,807
6,046
10,187
965
30,261
301
577
11,102
1,210
1,338
3,659
657
2,051
1,964
11,000
12,171
758
cars
6,683,348 -310,705
commercials
126,047 (-13,249)
1,113,235 -139,962
05/2012
Market Volume
1. Britain
2. Germany
3. Turkey
4. Italy
5. Russia
1. Fiat Panda
2. Fiat 500
5. Ford Ka
1. Ford Fiesta
2. VW Polo
3. GM Corsa
1. GM Meriva
2. Citroën C3 Picasso
10. Ford Fusion
1. VW Golf
2. Ford Focus
3. GM Astra
Top 5 markets by
volume May 2012
Segment shares total Europe
March 2012 (EU 19 figures)
Serbia
2011 industry: 31,907
2011 Ford sales: 2,070
1. Nissan Qashqai
2. VW Tiguan
6. Ford Kuga
1. Renault Scénic
2. Ford C-MAX
3. VW Touran
1. VW Passat
2. Skoda Octavia
5. Ford Mondeo
7. Ford S-MAX
1. VW Sharan
2. Ford Galaxy
3. Seat Alhambra
1. Ford Transit
2. VW Transporter
3. Fiat Ducato
30,300
21,500
12,200
11,100
11,000
15.4%
12.3%
6.7%
11.8%
11.2%
9.5%
18.7%
13.2%
3.3%
22.3%
13.5%
11.6%
22.9%
14.8%
6.7%
14.9%
13.9%
12.3%
20.2%
17.7%
7.6%
4.5%
33.6%
23.7%
16.3%
13.0%
12.3%
8.9%
Share: Ford 6.5%
Ford sales in Serbia last year increased by 40% on 2010. Share increased from 3.8%. Market leader is Fiat which produces locally.

SaleS cOMMent
“Social Media
helps to create
brand awareness”
by Roelant de Waard, vice president,
Marketing, Sales & Service, Ford of Europe
our aggressive product launch programme
accelerated last month when we
celebrated the production start of two new
models – the high performance Focus ST
and the innovative B-MAX. These are
exciting new additions to our fresh and
expanding range.
We promised to introduce 10 all-new
models or new variants of existing models
this year, and we are on track with further
new vehicles and technologies in the
pipeline as part of that commitment.
The Focus ST is Ford’s first global performance
car and it will be sold in more than
40 countries around the world. In addition to
a 5-door hatchback, the model is also now
available as a wagon, which will enhance its
appeal in markets, like Germany and Italy,
where demand for wagons is strong.
And watch out for some great media
reviews on our fast Focus. Last month we
invited approximately 500 journalists and
broadcasters to test the Focus ST over 200
km of varied roads in the south of France,
and early feedback is extremely positive.
In the past, of course, we tended to focus
our launch activities at the point when a
new model became available. Not any more,
today we have a more innovative strategy
and start building expectation, and an order
bank, much earlier, many months before a
vehicle arrives in the showroom.
With the B-MAX, for example, we were
active in disseminating news about the new
model virtually from the start of the year.
The model was also one of the stars on our
extensive display at the Geneva Motor
Show and we maintained the news momentum
at the high-profile Mobile World Congress
in Barcelona, where Bill Ford was the
keynote speaker.
Prices and specifications are very important
for customers planning their purchase,
and, as part of our new strategy, we issued
those for the B-MAX at the start of April.
Similarly, with the Transit Custom we have
Sales
now issued prices and specs well in advance
of launch.
We build pre-launch excitement for our
new models in a number of ways, including
innovative pre-launch social and earned
media campaigns and product placements,
such as the Focus ST in the film The
Sweeney, which is due for UK release in
September.
FcSd-e
May sales were $246m, down $19m on
May objective. Year-to-date sales volumes
are $219m down versus prior year. Sales
support actions have been initiated to offset
challenging market conditions.
FCSD-E achieved Ford Protect new
contract sales year-to-date May of 335,000,
15,000 better than 2011. Service Activated
Roadside Assistance marked the highest
ever performance for a single month with
107,000 contracts in May. Customer satisfaction
continued with record scores for
sales and service.
@Ford Europe July/August 2012 17

Sport
FieSta rS Wrc
On the pace
It’s been a tough first half of the season for the Ford World Rally Team, but the Fiesta RS WRC
has shown it can more than match its rivals for pace. Here @Ford examines some revealing
statistics from the opening six rounds of the 2012 FIA World Rally Championship
ford world rally team duo petter
solberg and Jari-Matti latvala have
endured some rotten luck this season.
Consistently quick on all surfaces, they’ve
led every event they contested in their
Fiesta RS WRCs, but victories have proved
frustratingly elusive.
A series of punctures, the occasional
driver error, and even a freak skiing accident
have cost the team dear. However, Ford
rally fans can take heart from the fact that
the Fiesta RS WRC is a seriously quick car.
In fact, an analysis of results over the first
six rounds of the championship shows that
the Fiesta RS WRC set fastest times on
71 of the 125 stages it competed in – that’s
a winning ratio of 57 per cent.
Even more encouraging has been the
car’s performance on asphalt. Once Ford’s
Achilles heel, it’s now a surface Latvala and
Solberg can genuinely challenge for victory
on. All these facts bode well for the team in
blue as it prepares to reel in its rivals over
the remaining six events on the 2012
calendar.
Ford World Rally Team director Malcolm
Wilson told @Ford: “Our pace is certainly
capable of winning rallies. Jari-Matti and
Petter took 15 out of a possible 22 stage
wins in Greece, which is certainly encouraging.
We just need to translate our speed
into strong points.”
18 @Ford Europe July/August 2012
If the team is to wrestle the manufacturers’
championship from Citroën, Jari-Matti
Latvala will need to be at his brilliant best.
A freak cross country skiing accident earlier
this year meant he missed Rally Argentina
with a broken collar bone. Thankfully, the
enforced break doesn’t appear to have
blunted his speed.
“We were all very pleased to see Jari-
Matti Latvala back in the Ford Fiesta RS
WRC in Greece and glad to see that his
recovery has in no way affected his speed,”
added Wilson. “He remains one of the few
drivers capable of challenging Sébastien
Loeb on outright pace.”
So what of team-mate Petter Solberg’s
chances of winning in the Fiesta during the
second half of the season? Ford of Europe
Ford World Rally Team
merchandise offer
Ford of Europe’s Racing department has negotiated
a 20 per cent discount for all Ford staff
(employees, hourly, contractors) when buying
the merchandise via www.wrcfordstore.com
Simply enter the code FWRT-FORDSTF
on checkout.
This offer will be available until
further notice.
motorsport chief Gerard Quinn, believes the
former world champion is more than capable
of topping the podium.
“Petter has been fantastic for us this
season. His enthusiasm is infectious and
he’s done everything we’ve asked of him.
He made a very small mistake in Greece
which could have cost him a win, but that
aside he’s been superb. There’s no doubt he
can win again.”
Quinn added: “I’m genuinely very excited
about the second half of the season, as is
everyone connected with the team. We’ve
got a very quick car, two of the fastest
drivers around and I have every confidence
our fans will have lots to cheer about
between now and the end of the year.”

Moment@Ford
14.06.2012, Niehl engine Plant
International Engine of the year announcement