“Astonishing!” - Ford

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Feature -70% 6 @Ford Europe July/August 2012 -30% Sustainability supports long-term growth Ford Motor Company’s annual sustainability report for 2011 was published recently, providing an insight into how the company is reducing the environmental impact of its products and facilities, supporting positive social change and ensuring economic viability for long-term growth. This month’s cover story looks at the objectives and achievements of Ford of Europe Climate change, environment and water Ford is committed to doing its share to prevent or reduce the potential for environmental, economic and social harm due to climate change. It has a science-based strategy to reduce greenhouse gas (GHG) emissions from its products and processes that focuses on doing its share to stabilise carbon dioxide (CO ² ) concentrations in the atmosphere. It has also made a commitment to deliver the most fuel-efficient vehicles in every market in which it participates. Ford of Europe continues to take significant strides in its target to reduce CO ² emissions of all its vehicles. By 2010, Ford had already reached an average CO ² emission level below 137g/km, with 65 per cent of Ford vehicles recording an average of around 121g/km, some 5g/km better than the target requested by the European legislation for 2012. Since the last sustainability report, Ford of Europe has consistently pushed the low CO ² agenda, introducing new models, like the 87g/ km Fiesta ECOnetic Technology and the 109g/km Focus 1.0 EcoBoost. EcoBoost engines and ECOnetic Technology This year saw the introduction of the 1.0-litre EcoBoost petrol engine into Ford’s range, joining the 1.6-litre and 2.0-litre EcoBoost units. EcoBoost petrol engines use turbocharging and direct injection technology to produce levels of performance that are usually associated with larger capacity engines. The 1.0-litre EcoBoost engine, for example, offers power levels of traditional 1.6-litre petrol engines, but with CO ² levels as low as 109g/km.
“1.0-litre ecoboost Focus is Ford's most fuel-efficient petrol car ever” The engine was launched in the Focus in early 2012, making it the most fuel-efficient ever petrol car offered by Ford of Europe, and will later on be offered in the C-MAX and B-MAX, where it is also set to achieve best-in-class CO ² levels. Ford continues to leverage its range of low CO ² ECOnetic Technology features in 2012, highlighted by the launch of Ford’s most efficient passenger car ever, the Fiesta ECOnetic Technology with 87g/km of CO ² . This model uses a range of Ford ECOnetic Technology features, such as low rolling resistance tyres, revised gear ratios, a special aeropack, variable oil pump and improved efficiency of air conditioning, cooling fan and alternator, as well as friction and combustion improvements in the engine. These are in addition to the more mainstream features of Auto-Start-Stop, smart regenerative charging, Eco Mode and shift indicator light. The Fiesta ECOnetic Technology will be joined later in 2012 by the Focus ECOnetic Technology, which will emit 88g/km of CO ² . To reach this class leading efficiency the engine of Focus ECOnetic Technology provides more accurate control of the charge air temper- “Two-thirds of Ford cars sold in Europe in 2013 will carry the ECOnetic badge” ature, through a cooler, denser charge of the combustion chamber, by using a water-cooled charge air cooler instead of the standard air-to-air system. It also features a special catalytic converter called a NOx trap to help reduce CO ² emissions by facilitating a leaner combustion process using a higher proportion of air to fuel. Half of all Ford cars sold in Europe towards the end of this year will carry the ECOnetic Technology badge – increasing to two-thirds in 2013, showing they are leaders, or among the very best in terms of fuel economy in their segment. Electrification Feature At the end of 2012, Focus Electric, the Company’s first zero-emissions all-electric passenger car, will be launched into Europe. Further electrified vehicles including hybrid and plug-in hybrid vehicles will follow in the coming years. “Ford is targeting a 30 per cent reduction in water use during production” Sustainable manufacturing Ford of Europe announced its five year sustainable manufacturing strategies across water, landfill waste and emissions at the beginning of 2012. The ambitious targets would see the average Ford vehicle using 30 per cent less water and creating 70 per cent less waste-tolandfill during the production stage within the next five years. Ford’s Cologne, Genk and Saarlouis plants are already waste-tolandfill free, with the remaining five manufacturing sites embarking on location-specific programmes to drastically reduce the four main waste areas of paint sludge, municipal wastes, grinding sludge and filter material (which together total 80 per cent of all waste) by as early as 2013. The aim is to reduce waste-to-landfill per vehicle from an average 5kg to 1.5kg. The new water strategy is expected to see a 30 per cent reduction in water use during production, the equivalent to 1,100 litres per vehicle, and could alone unlock savings of €2.3 m. The route to achieving this will be through continued metering and evaluation. This will contribute to Ford’s global target to reduce water use per vehicle from 9.5m3 to 3.5m3 by 2015 (Europe’s target is 5m 3 to 1.5m 3 ). Later in 2012, Ford of Europe will outline its strategy on energy use and purchasing. @Ford Europe July/August 2012 7
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“Astonishing!” - Ford

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