“Astonishing!” - Ford
“Astonishing!” - Ford
“Astonishing!” - Ford
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Sales<br />
Top 5 market share<br />
performance May 2012<br />
Market %<br />
1. Turkey<br />
16.4<br />
2. Britain<br />
16.1<br />
3. Ireland<br />
13.8<br />
4. Hungary<br />
9.7<br />
5. Denmark.<br />
8.7<br />
<strong>Ford</strong> Registrations May 2012<br />
Total vehicles by country: higher/ lower than May 2011<br />
A - Austria<br />
B - Belgium<br />
CH - Switzerland<br />
CZ - Czech Republic<br />
D - Germany<br />
DK - Denmark<br />
E - Spain<br />
F - France<br />
FIN - Finland/Baltics<br />
GB - Great Britain<br />
GR - Greece<br />
H - Hungary<br />
I - Italy<br />
IRL - Ireland<br />
N - Norway<br />
NL - Netherlands<br />
P - Portugal<br />
PL - Poland<br />
S - Sweden<br />
RUS - Russia<br />
TR - Turkey<br />
RO - Romania<br />
EUROPE 22<br />
Market snapshot<br />
<strong>Ford</strong> of Europe is responsible for a total of 50 markets. In addition to<br />
the 22 markets featured above, there are 28 European Direct Markets.<br />
Here is a snapshot one of those EDM markets:<br />
16 @<strong>Ford</strong> Europe July/August 2012<br />
2,300<br />
3,019<br />
1,779<br />
1,393<br />
21,502<br />
1,807<br />
6,046<br />
10,187<br />
965<br />
30,261<br />
301<br />
577<br />
11,102<br />
1,210<br />
1,338<br />
3,659<br />
657<br />
2,051<br />
1,964<br />
11,000<br />
12,171<br />
758<br />
cars<br />
6,683,348 -310,705<br />
commercials<br />
126,047 (-13,249)<br />
1,113,235 -139,962<br />
05/2012<br />
Market Volume<br />
1. Britain<br />
2. Germany<br />
3. Turkey<br />
4. Italy<br />
5. Russia<br />
1. Fiat Panda<br />
2. Fiat 500<br />
5. <strong>Ford</strong> Ka<br />
1. <strong>Ford</strong> Fiesta<br />
2. VW Polo<br />
3. GM Corsa<br />
1. GM Meriva<br />
2. Citroën C3 Picasso<br />
10. <strong>Ford</strong> Fusion<br />
1. VW Golf<br />
2. <strong>Ford</strong> Focus<br />
3. GM Astra<br />
Top 5 markets by<br />
volume May 2012<br />
Segment shares total Europe<br />
March 2012 (EU 19 figures)<br />
Serbia<br />
2011 industry: 31,907<br />
2011 <strong>Ford</strong> sales: 2,070<br />
1. Nissan Qashqai<br />
2. VW Tiguan<br />
6. <strong>Ford</strong> Kuga<br />
1. Renault Scénic<br />
2. <strong>Ford</strong> C-MAX<br />
3. VW Touran<br />
1. VW Passat<br />
2. Skoda Octavia<br />
5. <strong>Ford</strong> Mondeo<br />
7. <strong>Ford</strong> S-MAX<br />
1. VW Sharan<br />
2. <strong>Ford</strong> Galaxy<br />
3. Seat Alhambra<br />
1. <strong>Ford</strong> Transit<br />
2. VW Transporter<br />
3. Fiat Ducato<br />
30,300<br />
21,500<br />
12,200<br />
11,100<br />
11,000<br />
15.4%<br />
12.3%<br />
6.7%<br />
11.8%<br />
11.2%<br />
9.5%<br />
18.7%<br />
13.2%<br />
3.3%<br />
22.3%<br />
13.5%<br />
11.6%<br />
22.9%<br />
14.8%<br />
6.7%<br />
14.9%<br />
13.9%<br />
12.3%<br />
20.2%<br />
17.7%<br />
7.6%<br />
4.5%<br />
33.6%<br />
23.7%<br />
16.3%<br />
13.0%<br />
12.3%<br />
8.9%<br />
Share: <strong>Ford</strong> 6.5%<br />
<strong>Ford</strong> sales in Serbia last year increased by 40% on 2010. Share increased from 3.8%. Market leader is Fiat which produces locally.
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