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Scania annual report 2004

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Values build a<br />

strong brand<br />

Behind the <strong>Scania</strong> brand is a strong corporate culture. The customer is the focus of the<br />

company’s operations. Respect for the individual employee and aiming for high quality are<br />

key values at <strong>Scania</strong>.<br />

<strong>Scania</strong>’s products are designed to give its<br />

customers high profitability. The <strong>Scania</strong><br />

brand represents high quality and costeffectiveness.<br />

Pride and trust<br />

A customer should feel proud to own and<br />

drive a <strong>Scania</strong> vehicle. It should strengthen<br />

the professional respect accorded him<br />

by colleagues, competitors and his own<br />

customers. He has made a large, sound<br />

investment. It is not only a matter of investing<br />

in a physical product, but also of<br />

being able to rely on always having access<br />

to the collective knowledge and experience<br />

of <strong>Scania</strong>’s global organisation.<br />

<strong>Scania</strong>’s three core values<br />

<strong>Scania</strong>’s identity is shaped by the values<br />

and working methods of the people in the<br />

company. Three core values tie together<br />

the company and form the basis of <strong>Scania</strong>’s<br />

corporate culture and its business success.<br />

Customer first<br />

<strong>Scania</strong> focuses all its efforts on the needs<br />

and business operations of its customers.<br />

The customer is at the centre of the entire<br />

value chain: from research and development<br />

via production and procurement, to<br />

sales, financing and servicing of vehicles<br />

while they are in operation. Through<br />

knowledge of the customer’s needs, and<br />

by viewing its business over a vehicle’s<br />

entire life cycle, <strong>Scania</strong> creates a partnership<br />

with the customer.<br />

Respect for the individual<br />

Respect for the individual is a cornerstone<br />

of leadership at <strong>Scania</strong>. On the basis of<br />

this value, it is the task of a <strong>Scania</strong> manager<br />

to teach and apply a number of principles<br />

to achieve good working results.<br />

New ideas and inspiration are born out of<br />

day-to-day operations, where <strong>Scania</strong>’s<br />

employees hone their skills. Their knowledge,<br />

experience and attitude of continuously<br />

aspiring to improve their work<br />

help ensure higher quality, efficiency and<br />

greater job satisfaction.<br />

Quality<br />

All employees in the global <strong>Scania</strong> organisation<br />

know that the customer’s profitability<br />

is dependent on the delivery of high<br />

quality from <strong>Scania</strong>. By quickly dealing<br />

with deviations in established processes<br />

and promptly remedying them, <strong>Scania</strong>’s<br />

employees can continuously improve the<br />

quality of their products and services.<br />

13 BRAND AND VALUES • SCANIA ANNUAL REPORT <strong>2004</strong>

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