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NHRD Journal - National HRD Network

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change, preparing the leadership and the<br />

organization at large for the inevitable Change<br />

and then seeing the process of Change through!<br />

In our experience the success of the Change<br />

process is determined by a multitude of factors<br />

of which Top Leadership forms a single most<br />

important element.<br />

Tools to Drive Change - Top Leadership<br />

Engagement<br />

The single most critical role of the HR<br />

Champions in their organizations is to closely<br />

engage with the leadership team and induct<br />

them into the Need for Change. The process of<br />

leading change is a shared leadership<br />

accountability.<br />

Any major change initiative in an organization<br />

has to be guided by the top management team.<br />

The success of a change initiative lies in its<br />

sustenance and being woven into the very fabric<br />

of the organization. This is possible only if the<br />

top management team is as driving and living<br />

the Change that they espouse.<br />

Leadership conversations as well as<br />

demonstration is important. Eg. If<br />

consciousness for personal safety is being<br />

embedded in a organization, then the leaders<br />

at every forum must talk about it, must engage<br />

their teams on safe and unsafe behavior. They<br />

must equally ensure that they personally 'live'<br />

safe behavior, viz, using a safety belt at all times<br />

in their cars, following simple safety norms.<br />

People ultimately practice what leaders practice<br />

and not what they preach! HR at all times must<br />

play the role of the conscience keeper to alert<br />

leaders to the gaps between what they 'say' and<br />

what they 'do'.<br />

Tools to Drive Change - Rewards and<br />

Recognition<br />

What gets rewarded; gets driven!<br />

The most visible cue an organization offers to<br />

its employees' on desirable and undesirable<br />

behaviors is through its rewards structure.<br />

Aside from Leadership team visibly<br />

demonstrating the desirable behavior ("Walk<br />

the Talk"), the organization's reward and<br />

recognition models too must align themselves<br />

around the Change behaviors desired.<br />

Employees are quick to learn what it would<br />

take one to make it up the organization ladder;<br />

• what the top leadership team displays,<br />

• people who get recognized,<br />

• behaviors and initiatives that they get<br />

recognized for,<br />

• individuals who are put on fast track<br />

programs etc<br />

They modify their way of working to align with<br />

the rewarding behaviors to grow faster in the<br />

organization.<br />

Tools to Drive Change - Communication and<br />

Buzz<br />

It is vital to create a lot of buzz and excitement<br />

around any Change initiative. A sense of<br />

curiosity around what is going to Change and<br />

what holds in the offing helps generate a positive<br />

welcoming vibe for the Change initiative being<br />

driven. A simple measure of effectiveness of<br />

Communication is the number of positive<br />

messages and the number of negative messages<br />

that are communicated in the organization's<br />

formal and informal (grapevine) networks<br />

around any Change initiative. If the net of the<br />

two is positive, the success of the Change<br />

initiative is far more assured than if the net is<br />

negative.<br />

Now one can sit and wait for the cows to come<br />

home or play the more proactive role of the<br />

"Change driver" (the HR team) and actively<br />

feed into the network as many positive<br />

messages as possible. The trick here is to<br />

identify the most active nodes which literally<br />

are far more wired in the organization than the<br />

others and feed those with more positive<br />

messages to be drilled down across the<br />

November 2007 <strong>N<strong>HRD</strong></strong> <strong>Journal</strong> 67

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