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NHRD Journal - National HRD Network

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However the good news is that the above<br />

factors are not static and in our experience of<br />

driving change initiatives the dynamic factors<br />

on the left had side can be effectively loaded<br />

with effective deployment of the four tools of<br />

Leadership: Engagement, Reward and<br />

Recognition, Capability building and<br />

Communication and Buzz to ensure that the<br />

balance tilts in favor of Change.<br />

The greatest challenge in D is that often people<br />

learn to live and "manage" in the existing ways<br />

of working and the "dissatisfaction" often<br />

becomes a way of life not usually surfacing<br />

quite openly in the organization. To drive a<br />

change initiative it is critical to heighten the<br />

levels of dissatisfaction with the process/<br />

behavior that needs to be changed. This can<br />

often be done through initiatives like<br />

"Appreciative Enquiry"! Other initiatives like<br />

"co-creating" a shared vision, eg., what is the<br />

organization you want to be a part of, evolving<br />

a theme, an anthem etc are some initiatives that<br />

help to create buy in as well as creating a vision<br />

of the Ideal/desired state and preparing the<br />

organization for Change. Inclusion of all<br />

stakeholders through different interventions.<br />

As the organization formally steps into the<br />

journey of affecting change, Communication<br />

and Capability building play a critical role in<br />

further tilting the balance in favor of the<br />

Change. Concrete steps taken towards<br />

achieving the Vision need to be visibly seen<br />

and felt by the employees, periodic updates on<br />

progress made, seeking feedback, informal<br />

conversations, training people on new ways of<br />

working etc all help drive change through and<br />

through the organization.<br />

Was the Change Initiative successful?<br />

At the end of any change initiative the question<br />

that would always confront the leadership team<br />

would be "Has the Change been successful?"<br />

To answer this, it is imperative to get the Vision<br />

that it had set out for the organization. Change<br />

is affected only if the desired business goals as<br />

was visualized to begin with has been achieved<br />

in the end. As most Change initiatives involve<br />

behavioral change, formal dipsticks from a cross<br />

section of people impacted by the Change<br />

should be undertaken to measure the impact of<br />

the Change. The success of a change initiative<br />

has to be measured at different levels. At input<br />

level are the milestones being met, at the output<br />

level are the Business goals being met. The<br />

change impact has to be measured or reviewed.<br />

Closing Remarks<br />

Kurt Lewin had described Change as a simple<br />

three step process such as Unfreezing,<br />

Changing and Refreezing. Moving too quickly<br />

through the stages can endanger the success of<br />

a change effort. People typically transit through<br />

a series of emotional stages as they adjust to the<br />

need for a drastic change in the lives; and that<br />

is why the HR team is indispensable to the<br />

Change process. As every change process is<br />

invariably a behavioral change process, the HR<br />

teams are usually placed in the "eye of the<br />

storm" and owe the responsibility of sailing the<br />

organization through the stormy seas through<br />

innovative practices designed around Change<br />

models and prescribed tools.<br />

References<br />

Beckhard, R. (1969). Organization Development: Strategies and Models. Addison-Wesley, Reading, MA<br />

Gladwell, Malcolm (2000). The Tipping Point – How Little Things Can Make a Big Difference. Little, Brown & Company<br />

Schein, Edgar (1992). Organizational Culture and Leadership. Jossey-Bass Inc., California.<br />

Silverman, Lori L. (1997). Organizational Architecture – A Framework for Successful Transformation. Partners for Progress<br />

November 2007 <strong>N<strong>HRD</strong></strong> <strong>Journal</strong> 69

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