703 KB - Luxottica
703 KB - Luxottica
703 KB - Luxottica
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A key pillar: sustained growth<br />
Brand portfolio management<br />
Ray-Ban: expecting further growth<br />
Continuing to expand the collection, improving the product mix<br />
Great success of iconic styles<br />
Boosting Rx<br />
Oakley: another positive year of growth<br />
Leveraging the uniqueness of brand positioning<br />
Year two of the benefits deriving from the reorganization in Europe and emerging<br />
markets<br />
Continued focus on Rx, O Custom, polarized<br />
Great new product releases<br />
Prescription vs. sun, optimizing collections<br />
Rx launch of Prada Linea Rossa, Arnette and Ralph<br />
Fewer but significantly edgier styles<br />
Anticipated by 45 days the launch of the new optical collections<br />
Luxury & premium<br />
More projects, more focus, more innovation<br />
Reducing entry prices by 10%<br />
Still a key long-term opportunity<br />
Winning through the cycle<br />
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