703 KB - Luxottica
703 KB - Luxottica
703 KB - Luxottica
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Optical Retail in North America<br />
More segmented and differentiated approach on each brand<br />
LensCrafters: returning to historic heart and soul of the brand<br />
Service!<br />
Lenses!<br />
Entry to premium, value for all budgets<br />
Pearle Vision: riding the eyecare/insurance wave<br />
Insured customers using their benefits more than ever<br />
Corporate and franchise doctors well positioned<br />
Sears: “Exceptional Value” positioning bearing fruits<br />
Package pricing, easy to sell and better appreciated by customers<br />
Reintroducing warranty sales, a value for Sears customers<br />
Target: simple, fun and stylish (the “anti-optical”)<br />
Leveraging on growth of previous years<br />
Expanding sun as major focus<br />
Winning through the cycle<br />
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