703 KB - Luxottica
703 KB - Luxottica
703 KB - Luxottica
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Oakley: the platform for growth<br />
2009 Actions: continuing to build on successful market and brand initiatives<br />
Leverage strong 2009 product line-up<br />
Sport performance: anchored by Jawbone<br />
Women’s fit fixed in collaboration with <strong>Luxottica</strong> experts<br />
Custom program expanded internationally<br />
Oakley styling and technical details brought front and center in Rx<br />
Segmented, flexible marketing spending: to move closer to the consumer<br />
Focus on owned events and training<br />
Focus on front-line sales associates with the launch of back-end retail support portal Omatter.com<br />
Focus on market segments less sensitive to consumer retail/discretionary spending patterns<br />
True sport performance product, team sales, military and Rx<br />
Enhance the Oakley.com online channel to increase penetration in international markets<br />
Continue to build on Wave One integration effort:<br />
Europe, emerging markets, travel retail, <strong>Luxottica</strong> retail<br />
Manage costs conservatively with inventory to lower than targeted growth rates; slowing down<br />
on new initiatives but moving faster on proven ones<br />
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