703 KB - Luxottica
703 KB - Luxottica
703 KB - Luxottica
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REVO timeline<br />
NASA tens<br />
technology:<br />
Designed for precision<br />
lenses on strategic<br />
defense satellites to<br />
protect against sun’s<br />
rays in outer space.<br />
REVO develops sport<br />
channel:<br />
Strong independent<br />
network of sporting goods<br />
and ski/board shops create<br />
consumer interest<br />
and drive sales.<br />
Icon Sports Division created:<br />
Leveraging Oakley’s sport<br />
category expertise, the Icon<br />
Sports Division begins work on<br />
a completely revamped product<br />
line and brand<br />
1980 1985 ‘85- 90’s 1999<br />
2008<br />
2009<br />
REVO founded:<br />
Mitch Ruda, Engineer,<br />
applies NASA technology<br />
to the first premium price,<br />
sport performance<br />
sunglass<br />
<strong>Luxottica</strong> purchases REVO:<br />
Distribution focused on optical<br />
channel with little penetration in<br />
sport channel. Limited<br />
investments made in the brand.<br />
Relied on brand equity with the<br />
consumer.<br />
New REVO:<br />
Re-newed, Refreshed<br />
and Reinvigorated<br />
brand<br />
and products<br />
launched<br />
Winning through the cycle<br />
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