703 KB - Luxottica

REVO brand philosophy and marketing campaign
Most people live somewhere in the middle,
a safe place far away from those moments
of clarity when eyes are open to every
possibility. Leaving the middle ground
takes vision, the kind that lets you see the
polar ends of the spectrum where lifework
and life escape become ultimate.
REVO Sunglasses give you the vision to realize
that limits are where life begins. They let you see
beyond the ordinary and focus on the extremes of
possibility, as far away from the middle as you
can get. This life, eyes wide open.
Escape the middle ground.
Polarize your life
Winning through the cycle
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