703 KB - Luxottica
703 KB - Luxottica
703 KB - Luxottica
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Forever Ray-Ban: continuing the reinvention<br />
Heritage and authenticity<br />
Following Wayfarer’s success in 2008, Aviator, Cats,<br />
Clubmaster, Outdoorsman and Wayfarer are now<br />
available in more new colors. Why reinvent? To<br />
constantly be the most iconic brand.<br />
RAY-BAN CLUBMASTER REMASTERS reinventing<br />
the icon in 2009. The 2009 edition reproduces the<br />
original version, adding 8 new colors and patterns in<br />
sun and optical.<br />
Clubmaster: unique, recognizable, inspiring new 50s<br />
trends<br />
Remaster PR events<br />
Partnership with 8 hot, talented music bands<br />
remastering original songs from the fifties and<br />
performing live in 3 key launch events in NY, Beijing<br />
and Milan<br />
AN EXPLOSION OF COLORS<br />
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