703 KB - Luxottica

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REVO timeline NASA tens technology: Designed for precision lenses on strategic defense satellites to protect against sun’s rays in outer space. REVO develops sport channel: Strong independent network of sporting goods and ski/board shops create consumer interest and drive sales. Icon Sports Division created: Leveraging Oakley’s sport category expertise, the Icon Sports Division begins work on a completely revamped product line and brand 1980 1985 ‘85- 90’s 1999 2008 2009 REVO founded: Mitch Ruda, Engineer, applies NASA technology to the first premium price, sport performance sunglass <strong>Luxottica</strong> purchases REVO: Distribution focused on optical channel with little penetration in sport channel. Limited investments made in the brand. Relied on brand equity with the consumer. New REVO: Re-newed, Refreshed and Reinvigorated brand and products launched Winning through the cycle 36
REVO relaunch: the vision REVO becomes the most respected and valid choice for polarized lens technology REVO is known for not having to sacrifice performance and protection for up-to-date style or fashion REVO is known for product which is designed for the active consumer but is suitable for everyday use REVO brand identity is one of aspiration and reflects a passion for outdoor pursuits, may it be sports, adventure travel or protecting the environment REVO customer and consumer satisfaction is so personal and unique that it becomes a major talking point about how great the brand is REVO is very conscious to the world’s ecological challenges and therefore acts in a responsible and active way Winning through the cycle 37
Page 1 and 2: Winning through the cycle London -
Page 3 and 4: Summary Group results for FY 2008 2
Page 5 and 6: FY 2008: overview A year of integra
Page 7 and 8: FY 2008: consolidated results FY08
Page 9 and 10: FY 2008: plenty of accomplishments
Page 11 and 12: FY 2008: accomplishments of the New
Page 13 and 14: A structural reset of the market is
Page 15 and 16: Managing and winning through the cy
Page 17 and 18: A key pillar: sustained growth Bran
Page 19 and 20: Forever Ray-Ban: continuing the rei
Page 21 and 22: Oakley: the platform for growth 200
Page 23 and 24: Oakley: Jawbone US Retail: US$195 -
Page 25 and 26: Optical Retail in North America New
Page 27 and 28: Sunglass Hut: a global opportunity
Page 29 and 30: A key pillar: a strong balance shee
Page 31 and 32: A key pillar: a flexible cost struc
Page 33 and 34: A key pillar: a flexible cost struc
Page 35: Icon Sports Division SPORT FASHION
Page 39 and 40: REVO relaunch: year one Target dist
Page 41 and 42: REVO 2009 product line Acetate (1 S
Page 43 and 44: Conclusions Winning through the cyc
Page 45 and 46: A walk through sensitivity for 2009
Page 47 and 48: Drawing some conclusions No change
Page 49 and 50: Fare clic per modificare gli stili
Page 51 and 52: Non-US GAAP Measures: EPS before Tr
Page 53 and 54: Non-US GAAP Measures: EBITDA and EB
Page 55 and 56: Non-US GAAP Measures: EBITDA and EB
Page 57 and 58: Non-US GAAP Measures: Net debt and
Page 59: Investor Relations team Alessandra

703 KB - Luxottica

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