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Oakley: the growth drivers A Global Brand yet to be developed Europe: one of the largest markets in the world. Outside the UK, where Oakley has built a strong position, the brand is under-represented in almost every market Rx - initial stage: while for most brands Rx represents at least 35%-40% of units sold versus sunglass sales, Oakley is still far from it Women: Oakley entered the women’s business only two years ago. Women account for 70 to 80% of all eyewear purchases. Emerging markets: the Oakley brand is known internationally but has not yet been distributed in some of the largest markets Superior lens technology: an Oakley key driver since the beginning, now <strong>Luxottica</strong> retail associates and wholesale partners are helping to pass on this message 22
Oakley: Jawbone US Retail: US$195 - US$255 Release: May 2009 Switchlock interchangable lens technology allows for fast, secure lens replacement Distortion free lenses via Oakley’s cushioned lens suspension system 9 SKUs including HD Polarized and Photochromic lens options (additional set of Plutonite lenses and protective case included 23
Page 1 and 2: Winning through the cycle London -
Page 3 and 4: Summary Group results for FY 2008 2
Page 5 and 6: FY 2008: overview A year of integra
Page 7 and 8: FY 2008: consolidated results FY08
Page 9 and 10: FY 2008: plenty of accomplishments
Page 11 and 12: FY 2008: accomplishments of the New
Page 13 and 14: A structural reset of the market is
Page 15 and 16: Managing and winning through the cy
Page 17 and 18: A key pillar: sustained growth Bran
Page 19 and 20: Forever Ray-Ban: continuing the rei
Page 21: Oakley: the platform for growth 200
Page 25 and 26: Optical Retail in North America New
Page 27 and 28: Sunglass Hut: a global opportunity
Page 29 and 30: A key pillar: a strong balance shee
Page 31 and 32: A key pillar: a flexible cost struc
Page 33 and 34: A key pillar: a flexible cost struc
Page 35 and 36: Icon Sports Division SPORT FASHION
Page 37 and 38: REVO relaunch: the vision REVO bec
Page 39 and 40: REVO relaunch: year one Target dist
Page 41 and 42: REVO 2009 product line Acetate (1 S
Page 43 and 44: Conclusions Winning through the cyc
Page 45 and 46: A walk through sensitivity for 2009
Page 47 and 48: Drawing some conclusions No change
Page 49 and 50: Fare clic per modificare gli stili
Page 51 and 52: Non-US GAAP Measures: EPS before Tr
Page 53 and 54: Non-US GAAP Measures: EBITDA and EB
Page 55 and 56: Non-US GAAP Measures: EBITDA and EB
Page 57 and 58: Non-US GAAP Measures: Net debt and
Page 59: Investor Relations team Alessandra

703 KB - Luxottica

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