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A key pillar: a strong balance sheet<br />

Capex<br />

Spending less than €200 million in 2009<br />

Down more than 30% vs. 2008 (€300 million)<br />

Continued significant investments in IT (€50 million) to create greater efficiencies within the<br />

New Group<br />

Creating a unified supply chain for the Group<br />

> Reducing DC’s by 12 by 2011<br />

Building up shared service centers across the organization<br />

Reviewing global store blueprint<br />

Closings: 117 in NA, additional 110 under review and negotiation<br />

Opening very selective locations: 60 in NA; 20 Oakley; 20 in Asia-Pacific<br />

Rapidly adapting the business model to capture new opportunities<br />

Winning through the cycle<br />

29

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