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: November iracle in Street QQD QOQ gieLmral^ Just like decorating the tree, or hanging up the stocking, the gay and friendly Christmas Seals have become part of the Yuletide ritual in millions of homes throughout America. They re Santa s biggest bargain — because they give so much for so little. They give added protection to family, friends, and the entire community against tuberculosis. And since 1904 they have helped to spare more than 100,000 lives a year. You can help Santa help you — by supporting this once-a-year appeal for the year-round program of prevention and control carried on by the National Tuberculosis Association and its affiliates. So, please, buy and use Christmas Seals — send in your contribution, today. Buy Christmas Seals Because of the importance of the above message, this space has been contributed by of the above message, this IS i^M J^ ^^B E E I ^^ E 100 BOXOFFICE : 19, 19
I ' The j opened I Col. j across j [ Variety I organization , spends , McCraw ' ment ; Boston, I SEEKING. I BIRMINGHAM—The ^ New Home in Hotel Gayoso Opened by Memphis Variety MEMPHIS—Formal opening of new headquarters of Memphis Tent 20 of Variety was an occasion that will long be remembered by the motion picture industry in these parts. new quarters in Hotel Gayoso were at a four-day celebration last week- 1 end. I I I I William McCi'aw, an orator whose prose is as sweet and unfettered as the winds his native Texas plains, told members at the first night's opening dinner : "I see some of you here who couldn't get into a good country club with four policemen." But, said McCraw, executive director of International. Variety's philanthropic achievements have set it apart as a social in a class all of its owti. Each year Variety across the counti-y raises and millions of dollars principally in health and welfare work for children. referred to the research and treatproject for children with cancer in the famous Boys Ranch in Texas, research centers for rheumatic fever in ChiiCago and the Mothers Milk bank in Memphis :as only a few of such projects. A group at the dedication, left to right: Henry Lewis, National Theatre Supply; Fred Goldsmith, Goldsmith's department store; Ben Cammack, southwestern district RKO manager, Dallas; Tommy Baldridge, RKO salesman, Memphis; Fordyce Reiser, salesman for Monogram, and Eddie Sonz, Memphis, Sonz Enterprises. At right: Ed Williamson, chief barker, is presented the first key to the new quarters by Herbert Kohn, former chief barker. When Goldsmith's department store bought Hotel Gayoso, Variety's old quarters lay squarely in the way of the store's expansion plans. "We told them we would move," said Herbert Kohn, who oversaw the construction of the new Variety quarters. "We had no contracts, no papers, but Goldsmith's was generous in both heart and pocketbook." They took an old laundry room and turned it over to Northern. Perle & Windrom, architects. The result was sensational. Russell Dolan of Denaux' handled the decorations. Browii and beige is the color scheme. There are eliptical columns and an irregularly dropped ceiling with cove lighting. There's ankle-deep carpeting vrith a striking leaf design. There's a projection booth at one end for screening pictures at Sunday buffets. An oak-paneled cardroom and a big private dining room are available. "We intend that om- philanthropic work will match the luxury of these quarters," Kohn said at the opening. He said that Kemmons Wilson. Variety member and prominent builder, undertook the job of building the new quarters without profit and George Flynn, Ben Bluestein, Jack Sawyer and Clayton Tunstill were others who made contributions. Ed Williamson, chief barker, said his administration would be remembered as the one that built a new club and left a big debt. M. A. Lightman sr. asked if anybody wanted to help out. There was a spontaneous demonstration of generosity. Bob O'Donnell. Dallas theatreman and international chief barker of Variety, and Murray Weiss. Boston, international property master, praised the Memphis tent for Its charitable projects and good fellowship. Sight-Saving Drive Booth Set Up at Sebring House FLA.—The Sebring Lions club, jwhich is sponsoring a sight-saving campaign Ithrough the sale of seals, is establishing a ibooth in the vestibule of the Florida Theatre, 'with a blind man in charge. The campaign [is designed to establish sight-saving classes, [provide aid to the Florida Council for the IBlind, buy glasses for those who need but Ican't afford them, provide direct help to blind [persons and to render assistance to family ^service cases of sight impairment. Because of its location and the steady flow of persons entering the theatre, the Florida was selected as being ideal for the project. August Receipts Higher Alabama university jjureau of business research reports state theatre receipts in August were up 7 per cent pver July. The index figure was 101.7 per |;ent, as compared with 104.8 per cent for August a year ago. The index is based on a •ating of 100 per cent for the average month 'f 1948. -odge Hosts 700 Children LAKE WALES. FLA.—Moose Lodge hosted jbout 700 children at a special cartoon show it the State Theatre here. Back From Washington FLORENCE, ALA. — Louis Rosenbaiun, owner of Muscle Shoals Theatres, has returned from Washington, where he attended a luncheon meeting sponsored by the National Conference of Christians and Jews. The meeting in the Mayflower hotel was addressed by President Truman. Rosenbaiun is a member of the national board of NCCJ. RKO Promotes Ira Stone NEW YORK—Ira P. Stone, RKO sales manager in Atlanta, has been promoted to Atlanta manager by Robert Mochrie, vicepresident and general sales manager. Stone has been with RKO 20 years. Henry Watley Heads Drive COLUMBUS, GA.—Henry Watley of Phenix City, Ala., has been named chairman of theatre publicity for Russell coimty's March of Dimes campaign. Fiberglas Installed at Largo LARGO. FLA.—Fiberglas has been installed at the rear of the Largo Theatre auditorium to improve acoustics. Charles Denman is manager of the Largo. To Install Cooling System At St. Petersburg Pheil ST. PETERSBURG—A 60-ton air conditioning plant will be installed at the Pheil Theatre soon, according to Manager Walter Tremor. While the season has passed for urgent necessity of the cooling system. Tremor pointed out the huge set will heat as well as cool. The unit will be automatic, regulating the temperature inside the theatre in direct ratio to the temperatui'e outside. A cooling and heating unit has been earmarked for the Pheil for nearly two years, but several technical difficulties had to be ironed out before the installation could be made. Tremor said. Other improvements slated for the Pheil and to be installed within the next few weeks, are projection lamps and rectifiers. Hearing aids have been installed and now are in service. Two Drive-Ins Chartered OPELOUSAS, LA.—Yam Drive-In, Inc., has filed articles of incorporation with the office of the secretary of state at Baton Rouge. The firm listed its business as drive-in theatre and has authorized capital of S15.000. Also chartered from here was the Hub Drive- In. Inc. Authorized capital stock was listed at $20,000. OXOFFICE : : November 19, 1949 SE 101
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TOTAL NET PAID CIRCULATION EXCEEDS
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•iT? PRESS-TIME FLASH! EVERY RECO
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x^ HAPP/ JANE vlnrMAN DENNIS Morgan
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I I I Also to his best interests. H
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I 1 lumbia I ; able I I ' mittee, ;
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22l CENTURY- FOX'S CHRISTMAS GIFT T
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Hi Total Trading Area FIND YOUR TOW
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mk Montana Totol Total Combine Trad
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. . . 19,794 Rhode Island Totol Tot
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"Ticket buyers (sneak preview) . ..
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and and THE BIG PARADE OF WORLD WAR
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ieir top-bracket, long-run dway, fo
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i Trueman : Wednesday. ] OPPOSE I T
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tribled by RKO Radio Pictures and t
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Allied Polls Exhibitors On Distribu
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HE PICTURE OF lOOl PLEASURES ! . .
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dif^ >l,ese "^^^ PiôoucfIONS from
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I CHICAGO—Roger I ! $500,000 I mo
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j other I their CHESTER FRIEDMAN ED
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Decca Record Dealers Provide 50 Win
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' I George I "Chamber ! Monster" Ma
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I ' locations i picture. ', three-l
Page 53 and 54: , BUFFALO— I ' I The • of ; str
Page 55 and 56: - I i He makes the most of moonlit
Page 57 and 58: I York , William ' Ben ! rectors, i
Page 59 and 60: , December ; the ' tionist I salesm
Page 61 and 62: I I 1 theatre. 1 The ; with i the I
Page 63 and 64: ' : for 1 from i the 1 to 1 The I f
Page 65 and 66: 17, with the star appearing in pers
Page 67 and 68: I seat ' Elected I Valentine , vill
Page 69 and 70: I Soul , Egyptian—Scene I 1 Guild
Page 71 and 72: : November He makes the most of moo
Page 73 and 74: Personalities at Annual MPTO Conven
Page 75 and 76: . . . Thomas " 'Stable' Fourth Week
Page 77 and 78: ' been •' neighborhood I Greene I
Page 79 and 80: I test I I rium ' I Black I dreau,
Page 81 and 82: ' ' north ' houses I I I i . . Bill
Page 83 and 84: . . Small . . The Marcus, Iowa, Exh
Page 85 and 86: \ Total j 1 of I [ shows I I 1 The
Page 87 and 88: Dick Bingo Pays 2 Million As Akron'
Page 89 and 90: : first I Team , High 1 Altec I 282
Page 91 and 92: ' n be Ludacer, manager of Loew's V
Page 93 and 94: I of [ was I i dence, j I I from I
Page 95 and 96: ! Lucasta," I T izabeth Soott. here
Page 97 and 98: ^ , here ; and ' Linda j , and I ma
Page 99 and 100: i Construction I ] that i 1 additio
Page 101 and 102: I I AUSTIN, '. been I j I I i GAINE
Page 103: ; Texas , Nahas. 1 HARTFORD—Motio
Page 107 and 108: I There I Wilby-Kincey ' ' of : Nov
Page 109 and 110: I ' , continue ' here I man, 1 gran
Page 111 and 112: 1 COOKEVILLE, I 1 802-529, ! The I
Page 113 and 114: : TORONTO— ' : general I ' : of '
Page 115 and 116: J A constant: flow of profits^. dis
Page 117 and 118: i I OTTAWA—A ' scenic, I I ' , in
Page 119 and 120: I ' Kt , from 1 youngsters I planni
Page 121 and 122: OXOFFICE BAROMETER • EXHIBITOR HA
Page 123 and 124: 1 San ! to I but I I perfect ' with
Page 125 and 126: Alphabetical Picture Guide Index an
Page 127 and 128: , (70) . H Very Good: + Good; ^ Fai
Page 129 and 130: , lui-T«r«» Wtstem I RO RADIO lO
Page 131 and 132: Drama Drama Drama Western REPUBLIC
Page 133 and 134: ' 1949 i I I of 1 and , of 20th Cen
Page 135 and 136: Opinions on Current Productions; fx
Page 137 and 138: I Ljwe I • f'tn , I rp., I Holmes
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