MODERN

'
brought
. . Jimmy
. . H.
RESEARCH BUREAU
for
MODERN THEATRE' PLANNERS
ENROLLMENT FORM FOR FREE INFORMATION
The MODERN THEATRE
PLANNING INSTITUTE
825 Van Brunt Blvd.
Kansas City 1, Mo.
Gentlemen:
Please enroll us in your RESEARCH BUREAU
to receive information regularly, as released, on
the following subjects for Theatre Planning:
n Acoustics n Lighting Fixtures
n Air Conditioning
n Plumbing Fixtures
n Architectural Service
n Projectors
n "Black" Lighting
n Projection Lamps
D Building Material
Q Seating
n Carpets
DCoin Machines D Signs and Marquees
D Complete RemodelingD Sound Equipment
D Decorating D Television
n Drink Dispensers D Theatre Fronts
D Drive-In Equipment D Vending Equipment
D Other
Theatre
Subjects
BIRMINGHAM
'Cnd of Ihc steel strike and the truce until
November 30 in the coal strike has brought
cheer to theatre operators here. Theati'e
owners had been faced with the prospects of
an extremely lean holiday business with
thousand.s idle in the industrial area . . . Bert
Smith, "Uncle Mickey" at the Alabama Theatre,
introduced local winners in Tooley-
Myron Studios' fourth annual children's photographic
contest. They appeared at the
club meeting Saturday il2). Large portrait.s
were awarded two lucky Mousers.
Georgia Tech's football game with Alabama
on Saturday (12 1 many of Atlanta's
film colony to Birmingham. They included
R. B. Wilby of Wilby-Kincey; Jimmy Howe.
W-K booker; Bob Tarwater. EL manager;
Sam Oshry, U-I sales manager; Charley Miller,
Paramount salesman, and Ken Laird
U-I sale.sman . Bellows, former assistant
manager at the Ritz and now manager
of the Charles in Montgomery, won a
pair of ducats to the game for topping othei
managers in the state in the W-K contest
against the Tennessee managers.
William R. Griffin, Cullman, president ol
Alabama Theatres Ass'n, also was in town
for the game. Among the exhibitors seen
here was Earl Kretzchmar, Hanceville Theatre,
Hanceville . M. "Cy" Wages, manager
of Fair Park Drive-In, has completed
some booth improvements, including installation
of Ashcraft high-intensity air-cooler
lamps with reflectors. J. C. Harper jr. and
Fred Pinkard handled the installation.
Orpheum at Orleans
Finishes Renovation
NEW ORLEANS—Remodeling started last
March at the RKO Orpheum Theatre here
has been completed with the in.stallation of a
new stainless steel and glass front, new marquee
and attraction boards. A new boxoffice
has been built in the lobby, where walls and
ceilings have been redecorated. Indirect
lobby lighting also has been added to the
lobby.
New .seating has been installed on the orchestra
floor and in the two balconies. New
lounges for men and women are among conveniences
for patrons. Letters similar to
those at the Radio City Music Hall in New
York are used in the new marquee. John V
Dostal is RKO city manager here.
Theatremen to Fight
Tax Return to Cities
JACKSON. MISS.—Plans to block a move
to return five-sixths of the state amusement
tax to municipalities are being made by state
theatre owners. The tax return proposal recently
was broached by the legislative municipal
affairs committee as a means of giving
municipalities increased financial aid.
A statement by W. A. Prewitt jr. of Bay
St. Louis, president of the Allied Theatre
Owners of the Gulf States, said many small
town theatres are threatened with closing
because of "exorbitant state and federal
amusement taxes."
Sentences Sell 'Search'
From l^idwe-t Edition
HAWARDEN, IOWA — Harry
Lankhorst
used simple, straightforward language to
score excellent business on "The Search" at
Iris Sioux Theatre. He bought a quarter
page ad in the local paper, used plenty of
white space and with four sentences in three
short paragraphs told his story. It began:
"I would Uke everyone in Hawarden and
territory to see this picture. If you are a'
regular show patron or only see one picture
a year—This is the one!" And ended; "And
after seeing it, if you don't agree with me I
will gladly refund your money."
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SERIALS
2—Thrill Serials Ready to Book
WESTERNS
52—Western Releases Every Year
FEATURES
52—Big Star Features
Send for Our New List oi Pictures
W. M. RICHARDSON. ASTOR PICTURES CO.
OF GA., INC.
163 Wallon Si. Atlanlg 3. Ga. Mmn StiS
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R. A. (BOB) KELLY. DIXIE FILMS, INC. •
218 S. Liberty Sl. New Orleans 13, La.
Magnolia 5812
FENKINS & BOURGEOIS, ASTOR PICTURES CO.'
Harwood & Jackson Sis. Dallas 1. Tex.
Prospect 7-2408
,
AMERICAN DESK
MANUFACTURING CUMPANY
Manufacturers of Theatre Seating
Mr. W. A. PrevriH, Jr., 223 South Liberty St.
""
Orleans, La. Ph: TULane 1101
Seating Capacity
Address
City
State
u,,rth^0:^'^ 500%'
. , , , PROFIT
Mode from Real Orange Juice from tree ripened fn
SELLS ON SIGHT from the Green Spot Majestic Dispenser
thai disploys sparkling orangeade in action in on icy
glistening bowl. Low cost, portoble, no installation, Just
MARKUP
THE YEAR
'ROUND! (
Signed..
GREEN SPOT HITS THE SPOT WITH THE TASTE THAT TALKS!
DON7 TAKE OUR WORD fOR IT .MAKE US PROVE IT,'
Postage-paid reply cards tor your further convenience
in obtaining informotion are provided in The MODERN
THEATRE RED KEY ISSUE (Nov. 19, 1949).
108
DISTRIBUTORS WANTED
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For information write N. L. Newman
GREEN SPOT, INC., 1501 BEVERLY BLVD, LOS ANGELES, CALIF.
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