Boxoffice-11.04.1950

boxofficepro

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plastic-covered doors to the inner lobby is

faced with gold-leafed plastic which forms

a simple but brilliantly attractive area to

be seen through the glass doors from the

street. This rich treatment scintillates

under batteries of down-lights set flush

with the tropical-red ceiling and is given

contrast by the carpeting of exotic, overscaled

flowers in reds, golds, sand and

black.

But the focal point of the room is the

wall which the patron faces as he buys

his ticket from either boxoffice. It is this

mural which takes up practically all of the

end wall with the exception of the wide

framing of the white-veined black marble

around it.

Perhaps a first glance at the black and

white reproduction shown here may not

reveal anything other than a very wellconstructed

contemporary composition, for

it lacks the brilliance of its rich green,

flame, electric blue and white coloring

against the deep slate gray of its background.

But it does not rely for its effect

altogether on any of the above. It has

dared to use color and composition as pure

adjuncts to its main components which are

rhythmic portions of the work picked out

in solid metal.

These strips of polished brass, projecting

from the composition on edge, form the

key to the design as the main stems of the

foliage and the skeleton around which the

work is constructed. This three-dimensional

effect in metal, color and line designed

by Rex M. Davis and executed by

Prank Lackner of this studio, is also expressive

of the best and most progressive

in this particular art and has met with

instant and wide aclaim.

The inner lobby continues the pigskinplastic

doors with the gold-leafed plastic

blocks on the walls over and beside them,

with hand decorations applied over the

latter. These are free-flowing compositions

suggesting tropical plantings in the colors

of this area, mainly cobalt blue, flame,

white and the deep grape of the ceiling and

walls.

This depth of color serves to accustom

the patrons' eyes to the further darkened

area ahead. One side of the inner lobby

features the refreshment niche, divided

into two sections, one for popcorn and the

other for all other refreshments. A Coca-

Cola cup vending machine is located separate

from, but adjacent to the regular

refreshment center. The whole has been

well incorporated into the lobby with concern

for efficiency and dignity, which is

another feature of the best contemporary

handling of decoration and planning. The

designing here is outstanding for effective

merchandising of refreshment without interference

with traffic.

Another point of interest is the distinctive

lighting formed by the squared downlights

with their amorphous-shaped plastic

tops catching the light along their outer

rims and forming a delightful pattern

against the grape ceiling.

Opposite the candy niche is an inviting

Framed in metal sash, brick wall, drapery and outdoor plantings, the unusual "third dimensional"

mural of the State Theatre makes an outstanding impression from the sidewalk.

lounge area with a bluegreen plasticcovered

settee against a back wall of large

squares of dove-colored, padded plastic.

This is lighted in an interesting manner

and served by a convenient tortoise-shell

table. A very beautiful arrangement of

colorful large-scale foliage, made of plastic

more than seven feet high, flanks the setting.

This sort of luxurious appointment

is another outstanding contemporary expression,

as is the use of plastic in such

practical variety.

Decor of the ladies' powder room ably

demonstrates, the trend away from little

individual settings for make-up. The mirror

forms almost one whole wall, with a

shelf for purses and small articles running

the full width. Not only does this offer

Beyond the flair for merchandising

a theatre's decoration, as supplied

by the Teichert studio, the

convenient arrangement of the State

was capably handled by the architect,

George Ebeling.

From the simplified

blueprint at the right the two boxoffices

are seen in the lower left

corner of the lobby and at the right

center.

One, near the front entrance,

serves pedestrian patrons, while the

second one accommodates patrons

alighting from cars under the covered

driveway. Both are indoors so that

lines ore not formed along windswept

sidewalks.

both close-up and full-length views, but

it also serves to enlarge the room visually

and to provide further light by the reflection

of overhead illumination.

The powder-pink wall surrounding the

mirror is in contrast to the other pearl

gray walls on which Victorian rose and

white decorations offer both contrast and

charm. The smart white plastic-covered

chairs, studded with brass, accent the

brushed brass lamp which is built into the

sturdy white and tortoise-shell table.

The ceiling is white, for good make-up

value, with a rose hand-edged border to

key it into the walls. Every surface to be

found here can be easily washed or maint

Continued on following page)

BOXOFFICE November 4, 1950

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