Boxoffice-11.04.1950

I
Functional Design of Niantic Theatre
Includes Sprayed Acoustical Material
vypENED RECENTLY ill Niantic,
Conn., is the 660-seat Niantic Theater built
and designed with permanence and comfort
in mind.
A simple name sign in channeled neon
tops a plain marquee which carries no attraction
board copy at all. A single poster
case set into the theatre's front affords
the only product advertising appears outside
the house.
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Interior of the Niantic auditorium from the
mezzanine shows the Spraykote acoustical treatment
of upper walls and ceiling. Air distribution
is accomplished by the large duct running
the length of the ceiling.
Gulistan carpeting by A. & M. Karagheusian
in a large peony design covers floors
of the Niantic's lobby, lounge and auditorium.
Patron comfort receives top billing
in the auditorium where Heywood-
Wakefield seats are staggered and spaced
out to 36 inches from back to back.
Something new in the acoustical engineering
of the Niantic is the application
of asbestos "Spraykote" to the upper portions
of walls and to the ceilings of auditorium,
lounge and foyer. Sprayed onto
concrete or plastered walls and ceilings
the sound-absorptive material resembles
flocking often applied to children's toys.
As pre-opening promotion, the Niantic
businessmen who own the theatre began
publication of a weekly newspaper and
shopping guide which, although doing
nicely as an independent venture, serves
to carry regular news of the Niantic's
featured entertainment.
Space for 250 cars is provided in a
parking lot adjoining the theatre.
A Cycloramic screen is installed in the
auditorium, with draperies by National
Theatre Supply. Cooling is supplied by a
40-ton U.S. Air Conditioning Co. unit.
Acoustical material is manufactured by
Sprayed Insulation Co.
The plain brick front of the Niantic is broken only
by the simple marquee shown above. Recessed lights
in the soffit illuminate a sort of outdoor lobby.
In the Niantic foyer a refreshment service counter
and lounge are combined with fine taste for comfort
and good design.
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24 The MODERN THEATRE SECTION